Marketing and Business Owner

SMALL ENTERPRISES
1. Title of the business: KAMERAWORLD
Type of business: PHOTO SERVICES
Business Owner: MRS. MARIA ALBA
Years of operation: 2YEARS (25 YEARS AS KODAK)

2. Title of the business: MANDING’S FRUIT STAND
Type of business: MERCHANDISE
Business Owner: MR. ARMANDO LASAP
Years of operation: 6 YEARS

3. Title of the business: KING LOUIE SCHOOL & OFFICE SUPPLIES
Type of business:
Business Owner: MR. STEPHEN GO
Years of operation: 20 YEARS

4. Title of the business: JPL MARIO ELECTRONICS
Type of business:
Business Owner: MR. JUANITO LECHUGA
Years of operation: 20 YEARS

5. Title of the business: CLARIZE DRY GOODS AND RTW
Type of business:
Business Owner: MS. LALLY LIONGSON
Years of operation: 15 YEARS

6. Title of the business: LUGAW QUEEN
Type of business:
Business Owner: MR. SHERWIN VILLEGAS
Years of operation: 2 YEARS

1. Lugaw Queen started its operation two years ago (after SM was established in Calamba) The rest of the small enterprises had begun there operations before SM Expanded its business in Calamba, 4 years ago.

2. After SM was established in Calamba, Lugaw Queen’s sales was not affected, the rest of the small enterprises’ sales was affected.

3. The sales of the Small enterprises declined except Lugaw Queen.

4. Reasons behind sales decline:
Some of the products the’re selling are also in SM Calamba
Greater competition
Customer’s bandwagon of SM’s products

5. Positive effects SM brought to their business:
Lugaw Queen: “more customers”

6. Negative effects SM brought to their business:
Decline of sales
Heavy traffic that leads to transportation inefficiency
Less customers people tend to go to SM for one stop shop
SM’s monthly sale

7. Marketing strategies:
KAMERAWORLD
flyers
MANDING’S FRUIT STAND
Competitive price
KING LOUIE SCHOOL & OFFICE SUPPLIES
Price reduction
JPL MARIO ELECTRONICS
Products with lower prices compared to SM
CLARIZE DRY GOODS AND RTW
Products with lower prices