Sundown Bakery Case Study

Topics: Communication, Management, Small business Pages: 3 (1048 words) Published: May 18, 2013
Sundown Bakery Case Study

Sundown Bakery Case Study
Sundown Bakery reads like a typical small business story where rapid growth can be as detrimental and hard to manage as rapid contraction. Small business owners are typically the type of people who are rich with specific skills, but are missing fundamental management skills and are often ill equipped when it comes to managing rapid expansion of their individual business. Sundown Bakery is no different in my opinion. Through this paper it is my intention to clearly identify some of the issues resulting from the rapid expansion and to recommend some possible solutions that would have helped them avoid their current situation. As I read through the story of Sundown Bakery’s rapid expansion, I could not help but be impressed with the broad diversity in the hiring practices of Carol Teinchek and Bruce Marshall. From the onset it was apparent to me that those individuals they were hiring would likely struggle with communication simply because of the diverse nature of the cultures they came from prior to working at Sundown Bakery. As a Regional Manager for a Global Country I travel extensive internationally and know only too well about the difficulty that arises when cross mingling cultures if an effort is not made to recognize the individual characteristics of each person’s culture. Sundown Bakery would be no different having hired persons from El Salvador, Korea, and Canada during the initial stages of growth. My own analysis of the issues surrounding the communication problems at Sundown Bakery point bake to the almost immediate distance both Carol and Bruce put between themselves and the business. As they were growing there did not appear to be any structure present and further it was apparent to me Carol and Bruce both stepped away from the day-to-day operations allowing those they had hired to manage the smaller details of operating the business and interacting with the customer base. From the very...
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