Marketing
Task 1
An Executive summary
KWVR preservation society is a five mile long heritage railway line in West Yorkshire, England that’s runs from Keighley to Oxenhope.
It’s a preserved line that runs mainly steam engines but with diesel locomotives too, it is also a volunteer run organization.
It joins to the national railing network line at Keighley railway station and it’s the only heritage railway that operates a whole branch line in its original form.
The main purpose of KWVR is to not only provide transport for the local residents and the tourists but also provide events for specific occasions.
As a privately-owned heritage railway the line does not specifically serve commuters. The railway has a large collection of Vintage carriages; some of them are used to carry passengers on specifically selected open days.
Recently the Airedale Springs company has produced a flat spring product that helps extend the life of wooden railway sleepers, this was specially produced for Keighley and Worth Valley Railway.
This spring is used to repair and prevent the worsening of cracks which tend to appear due to wear and tear.
The railway preservation society has recently reached an agreement with the British Waterways Board to convert the branch line into a narrow canal with a direct connection to Leeds & Liverpool canal near Reddlesden. The KWVR and BWB will be funding this project together with the financial assistance from various major supermarkets companies who have stores alongside the new proposed route. This project will be done in several stages with the entire project being done by 2014.
(Worth valley: 2009)
Situation analysis
KWVR preservation society is at a turning point in its economic cycle, despite the gradual decline of traditional manufacturing industries, new service sector and advanced manufacturing jobs are created in many of West Yorkshire towns.
There is also an increase of commuting into Keighley and the town has excellent transport
An Executive summary
KWVR preservation society is a five mile long heritage railway line in West Yorkshire, England that’s runs from Keighley to Oxenhope.
It’s a preserved line that runs mainly steam engines but with diesel locomotives too, it is also a volunteer run organization.
It joins to the national railing network line at Keighley railway station and it’s the only heritage railway that operates a whole branch line in its original form.
The main purpose of KWVR is to not only provide transport for the local residents and the tourists but also provide events for specific occasions.
As a privately-owned heritage railway the line does not specifically serve commuters. The railway has a large collection of Vintage carriages; some of them are used to carry passengers on specifically selected open days.
Recently the Airedale Springs company has produced a flat spring product that helps extend the life of wooden railway sleepers, this was specially produced for Keighley and Worth Valley Railway.
This spring is used to repair and prevent the worsening of cracks which tend to appear due to wear and tear.
The railway preservation society has recently reached an agreement with the British Waterways Board to convert the branch line into a narrow canal with a direct connection to Leeds & Liverpool canal near Reddlesden. The KWVR and BWB will be funding this project together with the financial assistance from various major supermarkets companies who have stores alongside the new proposed route. This project will be done in several stages with the entire project being done by 2014.
(Worth valley: 2009)
Situation analysis
KWVR preservation society is at a turning point in its economic cycle, despite the gradual decline of traditional manufacturing industries, new service sector and advanced manufacturing jobs are created in many of West Yorkshire towns.
There is also an increase of commuting into Keighley and the town has excellent transport
References: Norman T. Sheehan; 2005, “Why old tools won’t work in the new knowledge economy.” Journal of Business strategy, 2005, vol. 26 issue4.