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Marketing

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Business 231
Section S1
Professor Simon
June 15, 2010
Web Plan Exercise

1. What type of information is available on the AMA website to assist students in planning their careers and finding jobs? AMA distributes Self-Study programs, developed by business and education experts, which gain recognition from the Regents of the University of the State of New York as an educational institution in 1973. Plans your career for over 65 skill-building courses in 20 subject areas including Supervision, Human Resources, Communication, Leadership, Finance, and Management. They also have job listings on their career page that would benefit students in the cities of Chicago, New York, Saranac Lake, and Arlington. 2. If you joined a student chapter of the AMA, what benefits would you receive? My benefits are perceived to be preferred member pricing on all seminars with 25% savings on last minute seating. My membership also promotes one free Amacom book with the selection from four bestselling titles and 10% discount at AMA bookstores. AMA would also offer me subscriptions to different media products such as MWorld, Executive Matters, and Management Update with unlimited access to members-only website. 3. What marketing mix variable does the AMA Internet Marketing efforts exemplify? AMA a marketing mix of price, product, promotion and distribution. AMA membership has a price range that differs according to the targeted market of its potential customers. AMA supports the goals of individuals and organizations through a range of products and services, including seminars, Webcasts and podcasts, conferences, corporate and government solutions, business books and research. They also have promotions going on such as preferred member pricing for students, up to 25% savings, subscriptions, and unlimited access. There’s no better way to get your career really moving than with an AMA distributed Self-Study Certificate Program. Programs such as Administrative Professional,...

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