Marketing
Marketing
Many people think marketing is selling or advertising. Although this is true, marketing goes beyond selling and advertising. In this college term paper I will include my personal definition of marketing as well as a definition from two other sources. After explaining the importance of marketing in organizational success, I will provide three examples from the business world to support my explanation.
Defining Marketing
As stated in the text, marketing affects almost every aspect of our daily lives. From the goods and services we buy, the stores we shop at and the radio and TV programs we watch are all possible because of marketing. I believe when marketing a product or service to the public, it needs to be done in a way that is creative, innovative, and informative, which will gain and keep customers, this happens to be one of the biggest keys in marketing. According to Webster dictionary.com, marketing is the process or technique of promoting, selling, and distributing a product or service. The American marketing Association states marketing is: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. These definitions have great meanings to them.
Importance in Organizational Success
An importance of marketing it extends to society as a whole. According to the text, marketing has helped introduce and gain acceptance of new products that have eased or enriched people’s lives. It has inspired enhancements in existing products as marketers try to improve in the marketplace. When marketing is successful, it builds demand for services and products, which in turn create new jobs. By contributing to the bottom line, successful marketing also allows firms to more fully engage in socially responsible activities. The key for a successful marketing effort is maintaining a level of customer satisfaction while at the same time,
Many people think marketing is selling or advertising. Although this is true, marketing goes beyond selling and advertising. In this college term paper I will include my personal definition of marketing as well as a definition from two other sources. After explaining the importance of marketing in organizational success, I will provide three examples from the business world to support my explanation.
Defining Marketing
As stated in the text, marketing affects almost every aspect of our daily lives. From the goods and services we buy, the stores we shop at and the radio and TV programs we watch are all possible because of marketing. I believe when marketing a product or service to the public, it needs to be done in a way that is creative, innovative, and informative, which will gain and keep customers, this happens to be one of the biggest keys in marketing. According to Webster dictionary.com, marketing is the process or technique of promoting, selling, and distributing a product or service. The American marketing Association states marketing is: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. These definitions have great meanings to them.
Importance in Organizational Success
An importance of marketing it extends to society as a whole. According to the text, marketing has helped introduce and gain acceptance of new products that have eased or enriched people’s lives. It has inspired enhancements in existing products as marketers try to improve in the marketplace. When marketing is successful, it builds demand for services and products, which in turn create new jobs. By contributing to the bottom line, successful marketing also allows firms to more fully engage in socially responsible activities. The key for a successful marketing effort is maintaining a level of customer satisfaction while at the same time,
References: http://www.marketingpower.com/aboutama/pages/definitionofmarketing.aspx Kotler, Philip (1991) Marketing Management. Prentice Hall; New Jersey