Marketing
MKT370 – Marketing Policies
Ben Bentzin ● Spring 2013 ● Unique: 5220 Administrative details
Instructor: Ben Bentzin, Tel (512) 828-7070 Email: ben.bentzin@mccombs.utexas.edu Office: CBA 6.216 (6th floor of CBA North, top of the escalator) Please include “MKT 370:” in the subject line of any emails Amy Williams - arwilliams@utexas.edu Sec. 5220, Mondays/Wednesdays, 8:00a - 9:15a, UTC 1.102 By appointment on Mondays and Wednesdays only, typically from 9:30am to 10:30am. FIN 357 (or FIN 357H) and MKT 460 Credit or registration for 1 of the following: ACC 353J, ACC 366P, BA 353H, FIN 353, FIN 366P, MAN 353, MAN 366P, MIS 353, MIS 366P, MKT 353, MKT 366P, O M 353, O M 366P and 6 additional semester hours of course work in Marketing. Required: Please purchase from Study.net, available in both digital and hard copy form: http://www.study.net/r_mat.asp?crs_id=30031279 Everyone must purchase their own copy of the packet. Please do not share copies of the packet as this is a violation of copyright. Required, Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth, Second Edition, Tim Calkins, Palgrave Macmillan; Second Edition, Revised Edition, 2nd edition (December 11, 2012), ISBN: 0230340334. Available from Amazon.com. Additional handouts and readings will be assigned during the semester.
Teaching Assistant: Meeting times: Office Hours: Course prerequisites:
Reading Material:
Overview and objectives
The focus of this course is strategic marketing, wrapping together all of the marketing skills of the undergraduate marketing program. This is a case course where the student analyzes real world business cases to develop skills in evaluating and formulating strategic marketing decisions A strategy is a long term sustainable source of competitive advantage. Strategic decisions, unlike tactical decisions, have long term effects and are costly to change once implemented. Through a combination of lectures and cases, the student will learn the
Ben Bentzin ● Spring 2013 ● Unique: 5220 Administrative details
Instructor: Ben Bentzin, Tel (512) 828-7070 Email: ben.bentzin@mccombs.utexas.edu Office: CBA 6.216 (6th floor of CBA North, top of the escalator) Please include “MKT 370:” in the subject line of any emails Amy Williams - arwilliams@utexas.edu Sec. 5220, Mondays/Wednesdays, 8:00a - 9:15a, UTC 1.102 By appointment on Mondays and Wednesdays only, typically from 9:30am to 10:30am. FIN 357 (or FIN 357H) and MKT 460 Credit or registration for 1 of the following: ACC 353J, ACC 366P, BA 353H, FIN 353, FIN 366P, MAN 353, MAN 366P, MIS 353, MIS 366P, MKT 353, MKT 366P, O M 353, O M 366P and 6 additional semester hours of course work in Marketing. Required: Please purchase from Study.net, available in both digital and hard copy form: http://www.study.net/r_mat.asp?crs_id=30031279 Everyone must purchase their own copy of the packet. Please do not share copies of the packet as this is a violation of copyright. Required, Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth, Second Edition, Tim Calkins, Palgrave Macmillan; Second Edition, Revised Edition, 2nd edition (December 11, 2012), ISBN: 0230340334. Available from Amazon.com. Additional handouts and readings will be assigned during the semester.
Teaching Assistant: Meeting times: Office Hours: Course prerequisites:
Reading Material:
Overview and objectives
The focus of this course is strategic marketing, wrapping together all of the marketing skills of the undergraduate marketing program. This is a case course where the student analyzes real world business cases to develop skills in evaluating and formulating strategic marketing decisions A strategy is a long term sustainable source of competitive advantage. Strategic decisions, unlike tactical decisions, have long term effects and are costly to change once implemented. Through a combination of lectures and cases, the student will learn the