Marketing
The automobile industry of India is one of the key drivers of Economic growth. An increase in the income level and the availability of finance leads the middle class people to upgrade their taste and preferences from two wheelers to four wheelers. The used car market of India will grow at a compound annual growth rate(CAGR) of 16 percent during the year 2013-17,highlited the RNCOS report titled ‘Booming Used Car Market in India Outlook 2017’.
Advertisement is one of the best ways of promotion to improve sells for any product. In automobile industry there are different kinds of vehicles for different target customers. To increase the sales of vehicles, the companies should make advertisement in that medium which is mostly used by that target customers.
A big percentage of sales in automobile industry are contributed by middle class families in India. So, instantly increase in the price of petrol for long run effects the sales of petrol driven cars. The customers tend to buy the diesel cars now a day. Even a core petrol vehicle marketer Honda Siel has came up with first variant AMAZE with a claim of 25km/lit in Indian car market.
The customers of fourwheelers are not so much brand loyal. The customers, who change their cars every two to three years, have the tendency of switching the brands. Researchers have noted down that why the customers’ or the regular customers do not prefer same brand next time because a new brand, a new model and least up gradation of technology and high price variability. “Customer Data Base Management System” is a means in order to maintain a longterm customer relationship. Company should inform their customer about their new technology, offerings, availability of loan facility etc. It will give the maximum satisfaction to the customers. Also company should focus on the “After Sell Services” because consumers want instant services; they are not ready to hold for a weak for services.
Advertisement is one of the best ways of promotion to improve sells for any product. In automobile industry there are different kinds of vehicles for different target customers. To increase the sales of vehicles, the companies should make advertisement in that medium which is mostly used by that target customers.
A big percentage of sales in automobile industry are contributed by middle class families in India. So, instantly increase in the price of petrol for long run effects the sales of petrol driven cars. The customers tend to buy the diesel cars now a day. Even a core petrol vehicle marketer Honda Siel has came up with first variant AMAZE with a claim of 25km/lit in Indian car market.
The customers of fourwheelers are not so much brand loyal. The customers, who change their cars every two to three years, have the tendency of switching the brands. Researchers have noted down that why the customers’ or the regular customers do not prefer same brand next time because a new brand, a new model and least up gradation of technology and high price variability. “Customer Data Base Management System” is a means in order to maintain a longterm customer relationship. Company should inform their customer about their new technology, offerings, availability of loan facility etc. It will give the maximum satisfaction to the customers. Also company should focus on the “After Sell Services” because consumers want instant services; they are not ready to hold for a weak for services.