Market Research on Photoshop

Topics: Adobe Systems, Adobe Creative Suite, Adobe Photoshop Pages: 8 (1559 words) Published: November 17, 2011
Table of Contents

Industry Information2
Company Information2
Product Library3
Product Information4
A Brief History of PhotoShop.5
Benefits of PhotoShop CS 55
GIMP – An Overview7
Appendix 1 - Warranties9

By delivering powerful graphic design, publishing, and imaging software for print, Web, and video production, we will help people express, share, manage, and collaborate on their ideas in imaginative and meaningful new ways. Adobe Systems Inc. Mission Statement[1]

Industry Information

The global PC software industry is massive and recent figures show it was $88 billion in 2008, representing 30% of the total packaged-software market, which was $297 billion. [2] Adobe's share of this for the same period was $1.023 billion, which was an increase of 9% year-on-year. Software sales are projected to grow by 15% in the United States, Europe and Japan collectively in this timeframe.

Company Information

Before founding Adobe Systems, Inc. in 1982, John Warnock and Charles Geschke worked at the Xerox Palo Alto Research Center in the 1970’s. They created Adobe with the goal of implementing technology that could get text and images on a computer screen to translate beautifully and accurately into print.

They explored the possibilities of graphics and print which lead to the development of the device-independent page description language called Post Script, Adobe Systems Inc.’s first product on the market in 1984. This new and innovative language provided an alternative to the restrictions faced by the print publishing industry at the time.

Adobe PostScript was followed by Adobe’s other graphic technologies at the time, Illustrator, Acrobat and Type Manager. These ground breaking software releases revolutionised the print industry. The company had, by now, been established as a high quality and reliable organisation.

In 1990 Adobe designed and released a new format: the PDF format. This further revolutionised the industry. In 1993, the company released it's flagship product, PhotoShop. Over the years “PhotoShop” has worked its was into the lexicon as a by-word for photo manipulation.

Adobe has become an international success with office branches in Europe , Asia , South America , and in Australia. It is a global brand and employs nearly 10,000 people worldwide (75 in Ireland).

1 Product Library

Adobe offers a wide range of software. Below is a list of the current products offered:

Desktop software

Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Fireworks, Adobe Acrobat and Adobe Soundbooth

Server software

Adobe ColdFusion, Adobe Content Server and Adobe LiveCycle Enterprise Suite


Portable Document Format (PDF), PDF's predecessor PostScript, ActionScript, Shockwave Flash (SWF) and Flash Video (FLV)

Web-hosted services

Adobe Kuler, Photoshop Express, and

Web design programs

Adobe Dreamweaver, Adobe Contribute, Adobe Flash Builder, Adobe Flash Catalyst and Adobe Flash

Video editing and visual effects

Adobe Premiere Pro and Adobe After Effects

e-Learning software

Adobe Captivate

Organizational software

Adobe Extension Manager and Adobe Bridge.

Adobe sells to a wide range of customers. Its main customer base would be professionals but it does cater for students and educators, small and medium businesses and home users. As mentioned above it has branches all over the world, including 2 in Ireland. The main chain of supply would be postal and also downloading via the Adobe website (although not advised for larger programs). Adobe does not release product specific sales data but it does show a decrease in overall company performance for the months April – June(-6.3%)[3].

Reasons to buy from Adobe

Award-winning creative and development tools

Innovative servers and services

Unparalleled reach of PDF and the Adobe Flash Platform...
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