Market Research on India Today

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  • Topic: India Today, News magazines, The Week
  • Pages : 8 (2976 words )
  • Download(s) : 753
  • Published : March 2, 2011
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SL.NO.| PARTICULARS| PAGE NO.|
1.| ACKNOWLEDGEMENT| 2|
2.| INTRODUCTION| 3|
3.| ANALYSIS| -|
4.| CONSUMERS PERCEPTION| 7|
5.| BRAND & DEALER CHOICES| 11|
6.| SATISFACTION| 20|
7.| CONCLUSION| 21|
ACKNOWLEDGEMENT The success of any research study depends upon a number of factors among which the proper guidance from the experts in the industry and a faculty plays an important role. We take this opportunity to convey our sincere thanks and gratitude to all those who have helped and contributed towards the completion of this project.We take here a great opportunity to express our sincere and deep sense of gratitude to Prof.S.Manoharan for giving us an opportunity to work on this project. The support & guidance from Sir, was of great help & it was extremely valuable for us to complete this Project. INTRODUCTIONBRAND INDIA TODAY INDUSTRY MAGAZINEINDIA TODAYIndia Today is an Indian weekly newsmagazine published by Living Media India Limited, in publication since 1975 based in Mumbai. India Today is also the name of its sister-publication in Hindi. Aroon Purie is its editor-in-chief from 1975, a position he has held continuously for the last three decades.It is part of the India Today group also founded in 1975 and which now includes 13 magazines, 3 radio stations, 4 TV channels, 1 newspaper, a classical music label (Music Today), book publishing and India's only book club. With the publication of its 30th Anniversary issue in December 2005, the magazine, which had commenced publication in 1975 with a circulation of 5000 copies, currently has five editions and a circulation of over 1.1 Million copies with a readership of over 5.62 million.MAGAZINE INDUSTRYMagazine Industry consists of different types of magazines such as NEWS magazine; general magazine; online magazine; Business magazines, etc. Today, Magazine industry has flavoured with so many different types of magazines in the industry. Over the years the India Today magazine has evolved its own style of writing, which is popular among the young and the old alike. Whether your interests are politically inclined or business oriented; whether you are a student, a sports fan or an entertainment junkie, India Today is for all types of people. India Today has other ambitious projects on the anvil, in December 2006, the magazine entered into a partnership with the world renowned Harvard Business School Publishing Corporation to publish the Harvard Business Review South Asia in India. The Harvard Business Review in English is widely known as the most influential business magazine in the world. It has a reach of around half a million readers worldwide.A news magazine or newspaper reflects the state of a nation and its people and at the same time plays a leading role in shaping public opinions about issues. It a hugely important and responsible task and there are few that can last in the long run. It has the power to inspire and guide a nation; it also has the power to misguide and destroy. Magazines like India Today have lived up to their name, and are truly a reflection of India, today.ASSISSING THE STPSegment General magazine Targeting India TodayPositioning Best Magazine Market segmentation has been done on the Magazines according to the various segments of the magazines. We have taken segments like; NEWS magazines; General magazines; Online magazines; Automobile magazines and Business magazines. We considered these five segments to profile our magazine segments.PROFILING SEGMENTS| COMPETITORS| NEWS | THE WEEK, TEHELKA, OUTLOOK|

BUSINESS| BUSINESS INDIA, DSIJ, FOCUS|
GENERAL MAGAZINES| THE WEEK, FRONTLINE, |
We targeted the leading segment, the General magazines segment. The brand we have taken...
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