The project title “A study on the reach of SMS marketing among public” conducted in YAMEE CLUSTER LTD aims to find out the general opinion on the promotion message received in mobile phones. The main objective of the study is to determine the reach of SMS marketing on the public and the secondary objectives is to analyze the way to improve the SMS marketing, to bring out the preferences of the customers about SMS Marketing, to find out different methods to eradicate the factors that brings down the effectiveness of SMS Marketing.
This research was conducted with an aim to determine how good it is for the companies to use SMS marketing for their product/service promotion. The main scope of this project are this study will help the public in getting them appropriate messages, so that they can make the best use of it. The results will be very helpful for the company to attract a large number of population using mobile phones. Being the most innovative communication technique among the people short messaging paves a right path for real time product publicity. A Study on the reach of SMS Marketing among Public makes sure that this marketing technique becomes helpful for both the companies and the Public.
LIST OF CONTENTS
|CHAPTER No. |CONTENTS |PAGE No. | | |ACKNOWLEDGEMENT | | | |ABSTRACT | | | |LIST OF TABLES | | | |LIST OF FIGURES | | |1 |INTRODUCTION | | | |1.1 INDUSTRY PROFILE | | | |1.2 COMPANY PROFILE | | | |1.3 PRODUCT PROFILE | | | |1.4 NEED FOR THE STUDY | | | |1.5 OBJECTIVES OF THE STUDY | | | |1.6 SCOPE OF THE STUDY | | | |1.7 REVIEW OF LITERATURE | | | |1.8 RESEARCH METHODOLOGY | | | |1.9 LIMITATIONS OF THE STUDY | | |2 |DATA ANALYSIS AND INTERPRETATION | | | |2.1 DESCRIPTIVE ANALYSIS ON SAMPLE | | |3 |SUMMARY OF FINDINGS | | | |3.1 FINDINGS...