Market Analysis of Jeans Industry in Surat

Topics: Brand, Retailing, Levi Strauss & Co. Pages: 63 (17914 words) Published: December 23, 2012
“Market analysis of jeans industry in surat”

In Partial Fulfillment Of The
Degree Requirements Towards The

Bachelor in Business Administration

Submitted By:
Ritu Mishra
Roll no -28 (Marketing)
Sem -6th

Submitted To:
Mr.Ashish Sukhadiya


This report is written in accordance with the Bachelor of Business Administration course prescribed by Veer Narmad South Gujarat University for two months project training while working on this project every effort has been made to help in view the objective of the study set out in the training. I have also tried my level best to maintain a simple and clear style in presenting the subject matter of this project report.

I am highly in debited to MR. ASHISH SUKHADIYA, THE LECTURER OF BHAGWAN MAHAVIR COLLEGE OF BUSINESS ADMINISTRATION; he guided me and helped me in bringing out this report in the midst of various odds and constraints.

I express my heartfelt gratitude to Mr. NILESH LADHANI, who provided me all the knowledge about my project report topic and also help me in the difficulty and also thankful them who has given me the precious opportunity to take training at “LEVI’S” I am also thankful to the staff of the “LEVI’S” for give me a practical knowledge and help me for satisfactory completing my project report.

I am also thankful to my parents and all my friends who have directly or indirectly helped me in bringing out this project report. I am confident that this study meets the complete requirement of the B.B.A. course. It is quite possible that there may be some error of omission for the improvement of this project.


I Ritu.I.Mishra Hereby declare that the project report entitled "A STUDY ON MARKET ANALYSIS OF JEANS INDUSTRY IN SURAT" under the guidance of Mr. Ashish Sukhadiya submitted in partial fulfillment of the requirement for the award of the degree BACHELOR OF BUSINESS ADMINISTRATION VEER NARAMAD SOUTH GUJARAT UNIVERSITY, SURAT is my original work-research study-carried out during 20TH December TO 20TH February, 2009-10 and not submitted for the award of any other degree diploma/fellowship or other similar title or prizes to any other institute/organization or university by other person.

Place: SURAT Signature



In Executive Summary it includes over all information about the project. It includes Introduction of Industry, Introduction of the Company, Research Methodology, Objectives Of the project, Findings, Analysis, and Conclusion & Suggestion.

The objective in which the matter has been theoretically described and the student have gained practical knowledge from the courses. The project has been useful experience the individual skill and more responsible to do the work effective. The objective of this project is to know about the “Market Analysis of Jeans Industry in Surat”.

The objective of the project is attained by method of survey, collection of data and analysis the collected data. There was some limitation faced during the preparation of project. In this project I have surveyed 100 respondents and I have collected the data through the personal survey method. And after that I have analyzed the data. I have graphs like pie charts, showing the frequency and the total percentage of the respondent.

I have collected the data through personal survey. I have used the questionnaire as a research instrument I have used simple random and convenience sampling and have elicited responses from units conveniently available. And lastly I have given some of my suggestion the findings and conclusion the facts discovered from the survey it also including project of fulfillment of the objective with which the project was started.

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