“MARKET STUDY OF MANGO JUICE”
“HINDUSTHAN COCA COLA BEVERAGES PVT. LTD”
PROJECT REPORT SUBMITTED
TO THE OSMANIA UNIVERSITY
IN PARTIAL FULFILLMENT FOR THE AWARD OF
THE DEGREE OF
“MASTERS OF BUSINESS ADMINISTRATION”
D E C L A R A T I O N
I XXX student of Master of Business Management, XXX College, here by that the project report entitled “MARKET STUDY OF MANGO JUICE” Has been carried out at “Hindusthan Coca Cola Beverages Pvt. Ltd” submitted in partial fulfillment for the “Master’s Degree in Business Administration” in the result of my own work and is original.
I have not submitted this project to any other university or college for the award of any other degree or Diploma.
I express my sense of profound gratitude to the Management of “Hindustan Coca cola Beverages Pvt. Ltd”, Ameenpur. For giving me this opportunity to conduct a study on Training and Development in their esteemed organization.
My sincere thanks to XXXX (Human resource Manager), Hindustan coca cola bevarege Pvt. Ltd, Ameenpur. For permitting me to pursue this project.
I would like to express my gratitude to XXXX (Sales Manager), Hindustan Coca cola Beverages Pvt. Ltd, Ameenpur. For providing his valuable time, suggestions and support for completing my project work successfully.
I am extremely grateful to XXXX, Hindustan Coca cola Beverages Pvt. Ltd, Ameenpur. For his support during the preparation of the project report. His patience and invaluable guidance have proved to be very precious without which project would not be completed.
I am thankful to our Principal XXXX. and also convey my thanks to our faculty members for their support.
Lastly, I am indebted to the friends and will-wishers who have extended their support to me during the project.
❖ INDUSTRY PROFILE IN INDIA9-10
❖ NEED FOR THE STUDY12-13
❖ SCOPE FOR THE STUDY15-17
❖ OBJECTIVE OF THE STUDY19
❖ RESEARCH METHODOLOGY21-24
❖ LIMITATION OF THE STUDY26
❖ COMPANY PROFILE28-60
❖ DATA ANALYSIS AND INTERPRETATION63-73
❖ QUESTIONNAIRE 81-83
Marketing in simple terms can be said to be “A human activity directed at satisfied needs and wants through an exchange process.” Marketing as a functional area of management is becoming extremely important as compared to other fields. All decisions in modern business organization revolve around information related with marketing decision making situations, which are characterized by Distribution Strategy, Channel members and Product decisions. The Product Decisions, customers assess a product’s value by looking at many factors including those that surround the product.
In a constantly changing business and market scenario, maintaining the channel members becomes more challenging in such a situation only innovative technology, good product and committed people, accompany can take the lead over its competitors.
Coca-cola ltd has differentiated itself from its competitors and providing the total “value for money” to its customers. Coca-cola ltd has integrated all the features to offer a value for its products.
Value for the product and services refers to the quality of product and services offered to the customers. Several surrounding features can be directly influenced by channel members, such as...