Case Study: Cadbury India Limited

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CREATED BY
. GROUP NO::8

Aeman Waghoo ....47 Members Karishma Vartak Vidya Varghese Aziz Dahodwala Hussain Sardiwala Uneeb Shaikh

1. 2. 3. 4. 5.

«.41 «.44 «.48 ....60

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ACKNOWLEDGEMENT
Any attempt at any level cannot be satisfactorily completed without the support & directions of learned & experienced people. We are over helmed in all humbleness & gratefulness to acknowledge our debt to all those who have helped us to put these ideas well above the level of simplicity & into something concrete. We owe our deepest gratitude to our principal [PROF. A.E. LAKDAWALA] for imparting us a golden opportunity to work on the project [CADBURY INDIA LTD.]. Sincere thanks to our project guide [PROF. JALPA] for her motivation & constant support at critical juncture during the entire course of preparation that has encouraged us to come up with this project. Thanks to our library staff for their cooperation & supply of books as & when demanded. We are indebted to our parents & to our colleagues for their manual support, help & for everything.

THANK YOU

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INDEX
1. Introduction to Cadbury ltd. 2. Company s overview of Cadbury India ltd. 3. History of Cadbury s 4. Values 5. Management team 6. Branches 7. SWOT analysis 8. Social responsibility 9. Products 10. Cadbury vs nestle 11. Cadbury & worm controversy 12. Awards 13. Conclusion

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CA
Type Industry Founded Founder

BUR LTD

Subsidiary of Kraft Foods Confectionery 1824

JOHN CADBURY Headquarters Revenue Operating income Net income Employees Parent Website Uxbridge, London, United Kingdom GB£5,384 million GB£388 million GB£364 million 71,657 Kraft Foods www.cadbury.co.uk

COMPANY OVERVIEW

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Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. With annual revenues of approximately $50 billion, the 5

c m n c m an th rl ' c n lar t c m an , ma n l c u r uct r ll n c n um r n m r than 160 c untr . W m l a r mat l 140,000 l an ha rat n n m r an t rat n n 1948 m rt n than 70 c untr . a ur ch c lat . A t r 60 ar t nc , t t a ha c m an n manu actur n ac l t at han , n ur (Pun ) an Malan ur (G al r), Ban al r an Ba (H machal Pra h) an 4 al c (N D lh , Mum a , K l ta an h nna ). h c r rat c n Mum a . h c r ur "ma t a l c u " ca tur th rt hat th ar tr n t ach a a u n . h ma lc u u can l a ut. Wh th r atch n ur ht r r ar n t c l rat , ra n a qu c t r tt n n t am l n ht th ur ur h art nt cr at n that ar h l m an lc u. urr ntl , a ur n a rat n ur cat r z. h c lat n ct n r , M l F Dr n , an an Gum n ct n r u n , a ur ha cat r . n th h c lat ma nta n t un ut l a r h r th ar . S m th ran n n a ar a ur Da r M l , 5 Star, P r , Écla r an l rat n . a ur nj a alu mar t har r 70% - th rl ! Our ll n- llar ran h h t a ur ran har n th a ur Da r M l c n r th " l tan ar " r ch c lat n n a. h ur ta t DM n th ch c lat ta t r th n an c n um r. n th M l F rn m nt ur ma n r uct Dr n (MFD) n th c untr . B urn ta - th l a n Malt F S m larl n th m cat can cat r Hall th un ut 6

l a r. W r c ntl nt r th um cat r th th launch ur rl m nant u l um ran Bu al . Bu al l n 25 c untr rl . n r th l m nt S nc 1965 a ur ha al c c a cult at n n n a. F r rt ca , ha r th th K rala A r cultur Un r t t un rta c c a r arch an th c c a l . Our c a t am r l a cl n , h r that m r t arm r an a th m n th cult at n a ct r m lant n t har t n . W al c n uct arm r m t n & m nar t ucat th m n c a cult at n a ct . Our rt ha ncr a c c a r uct t an t uch th l th u an arm r . c a tr call th a ur tr ! Har l ur r n th n that th a , a a c m n c m an th an unmatch rt l n c n ct n r , nac n an qu c m al , t n t rl ' N .1 n ct n r l a t ar quantum r th. t th m an . An t ll c nt nu t ´ma t a l c u µ!

HISTORY OF CADBURY LTD.
Ca ur , th l al l a r n th ch c lat c n ct n r mar t, an n 1824 h n a un Qua r nam J hn Ca ur n u a h n B rm n ham. , t a, r n n ch c lat J hn l c an c c a at h...
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