Management Is a Diverse Role, and Increasingly so in the 21st Century

Nowadays, the most important point of businesses process is how to make business successful with less loses and higher profit. The organization has to find and create the way to make company go forward with less of trouble and make balance between effectiveness and efficiency (Robbins & Coulter 2007). Above all, important point of business process is the management, which is a human activity in an organization to accomplish the goals, and make a high performance and a high quality (Schermerhorn 2008). Therefore, the organization has to look for good managers in order to make company pass the big challenges. Organisation also uses management process and diverse roles to accomplish goals. For this reason, the best company to explain this entire role is Oporto. This essay will explain management is a diverse role, and increasingly so in the 21st century. According to the introduction, efficiency is how to accomplish the goals by using minimum resources and less waste as much as they can. On the other hand, effectiveness is same as efficiency but effectiveness just wants to get good results (Robbins & Coulter 2007). The first step of management process is planning, which is plotting to complete the goals and begin of the strategy (Robbins & Coulter 2007). For example, Oporto is the Australia fast food company. The campaign of the company is focusing on fresh grill chicken not frozen chicken. (Oporto 2010b). This step is using by top manager who is the owner of Oporto, Antonio Cerqueira and also owner of all franchisee. They are using Conceptual skills to make high quality to the company. They are using Human skills to learn ability of employees, and use some of Technical skills to make other level of managers to understand the concept. Therefore, planning of Oporto Company is how to increase customers and franchisee with best quality (Oporto 2010a). The second step is organizing. It is how to choose person, who can do these jobs, and make it done with less problems