Management Information System

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Seat No.: _____
Enrolment No.______
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA. Sem-I Regular / Evening Examination January/ F
ebruary 2011
Subject code: 810003 Subject Name: Management
Information system
Date: 01 /02 /2011 Time: 10.
30 am – 01.00 pm
Total Marks: 70
Instructions:
1.
Attempt all questions.
2.
Make suitable assumptions wherever necessary.
3.
Figures to the right indicate full marks.
Q.1
(a)
Identify and discuss the major types of information
systems that serve the main
management groups within a business. What are the r
elationships among these
systems?
07
(b)
You are advising the owner of “Sarthak Computer”, a
new, local computer repair
store that also builds custom computers to order. W
hat competitive strategies
could Sarthak Computer exert? Which ones will it ha
ve difficulty exercising?
07
Q.2
(a)
Identify and describe the current trends in contemp
orary software platform..
07
(b)
How would you use capabilities like Data warehousin
g and Data Mining to
improve business performance and decision making? E
xplain.
07
OR
(b)
How do the Internet and Internet technology work an
d how do they support
communication and e-business?
07
Q.3
(a)
Identify and describe three major enterprise applic
ations.
07
(b)
You have been hired by “Sarvoday Visiting Nurse Ser
vices”, whose business
processes are all manual, paper-based processes. Ho
w might a CRM system
benefit them?
07
OR
Q.3
(a)
List and describe at least five different Internet
business models. Which of these
models do you think is the most risky for a dot-com
business? Support your
answer
.
07
(b)
Describe how any organization could practice knowle
dge management? ( Use
any suitable example)
07
Q.4
(a)
You have just been hired as a security consultant b
y MegaMalls Inc., a national
chain of retail malls, to make sure that the securi
ty of their information systems
is up to par. Outline the steps you will take to ac
hieve...
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