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Management and the Body Shop

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Management and the Body Shop
Management and The Body Shop

In this paper I will be taking a look at basic management functions. The approaches, and the synthesis of two views of management. I will attempt to take an overview of culture and its effect on a company.

In today's changing global environments many companies have joined the open trade policies, and existing foreign opportunities available to growing companies with positive views and socially responsible attitudes.

It all sounds like a lot to cover in a short essay so I will introduce a company that has in its short, yet very successful existence transformed through all the levels and practices mentioned above. The company is called "The Body Shop", I hope you have heard of it for that would make our journey through it's development even more enjoyable.

Management is described as the process of getting activities with and through other people. This philosophy has been so widely examined that there are literally millions of opinions and differing views on the subject. We will only be examining the functions of management where the basics of planning, organizing, leading, and controlling apply to The Body Shop. In 1976 an inexperienced Anita Roddick got tired of unsubstantiated Management and The Body
Shop

claims of the cosmetics industry that their products couldn't deliver. She decided to make a decision that would change her life forever. Anita became a manager of her own small business in Brighton England. Selling the natural secrets found throughout the world; learned from extensive travel while employed as a teacher with the U.N., she created a cottage industry of exotic personal body care products.

Planning proved to be the first big obstacle to learn in the road to efficient management. Taking care of buying from around the world for her special products had plunged Anita into a frightening and difficult role that she needed help with. Anita organized her financial burdens by taking on an investor Ian McGlinn, in turn



Bibliography: Stephen P. Robbins and Robbin Stuart-Kotze Management Canadian Fourth Edition (Prentice - Hall INC., ONT., 1994) pg. Marketing Candian Edition (Prentice - Hall INC., ONT., 1995) pg. Understanding Canadian Business (Richard D. Irwin, INC., 1994) pg. 199- 411 ~kecurran/lect-02.htm; August 25, 1996.)

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