that industry along with the target market for the company and the selection process for that
target market.
Required Elements:
• No more than 2100 words
Dollar Tree Stores go back over 50 years and started with K. R. Perry and a Ben Franklin
variety store in Wards Corner, Norfolk, Virginia, and to Macon Brock’s, Doug Perry’s (son of
K.R. Perry), and Ray Compton’s adventure into $1.00 retailing (Dollar Tree, 2014). The name
change to Dollar Tree was made in 1993. In 2012, Dollar Tree has opened 345 stores and
exceeded $7 billion in sales. The company spans from Washington, D.C. to San Bernardino,
California. They are even …show more content…
They are Dollar Bill$, 98-Cent Clearance Centers, Greenbacks, Inc., and
Deals stores. Dollar Tree values attitude, judgment and commitment.
Include demographic, psychographic, geographic, and behavioral characteristics for the
selected company.
These four segmentation bases are: (1) geographic segmentation, which is based on
where prospective customers live or work (region, city size);
Dollar Tree is working to cover all regions in the United States and expanded outside
the U.S to Canada. They want to offer every market the option to purchase ideas for
$1.00. Dollar Tree stores are located in 48 states and they are located in shopping
centers and malls.
(2) demographic segmentation, which is based on some objective physical (gender,
race), measurable (age, income), or other classification attribute (birth era, occupation)
of prospective customers;
Dollar Tree targets all ages and income with offering all the items for $1.00. They offer
items ranging from restaurant supplies to household items. The Dollar Tree stores
try to target and cover a variety of demographics. The stores are setup for the entire
family to enjoy a shopping