University of Phoenix
November 15, 2012
In recent years consumers around the world considerably have discovered various ways to consolidate their income and reconsider their spending habits to live a more enjoyable life without struggling financially. One of several companies operating in the United States to credit these results is the Dollar Tree, Inc. The Dollar Tree operates 4,351 stores in approximately 48 states. The company offers a wide variety of products, including food, house ware products, health and beauty care products, toys, household and vehicle tools, and seasonal goods, such as Christmas and Halloween. The following strengths, weaknesses, opportunities, and threats analysis (SWOT) will discuss the Dollar Tree in-depth and give the reader some insight and background on the company. Dollar Tree recorded $3,969 million in revenue at the fiscal end of February 2007, an increase of 17% more than 2006. In 2007 the operating profit of the company was $310 million, an increase of 9.5% more than 2006. Dollar Tree’s net profit in year 2007 was $192 million, an increase of 10% more than 2006 (“Dollar Tree Stores,”2007). Dollar Tree, Inc. has growth expansion capabilities. Customers appreciate companies listening and following up on their feedback given. Listening to a customer and following up on their feedback and implementing his or her ideas gives the customer a sense of appreciation, which makes a difference. Implementing a customer’s feedback into the company often times boost’s revenue for the company (Dollar Tree, Inc. 2012). This business student has conducted research and analyzed the company of Dollar Tree’s SWOT and discovered various areas where the company can improve on for future success. Although the Dollar Tree, Inc. has several strengths, the company’s weaknesses, opportunities, and threats of intense competition over power...
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