making smartphone brilliant
Telecom, Media & High Tech Extranet
Making smartphones brilliant:
Ten trends
No.20
RECALL
A publication of the Telecommunications,
Media, and Technology Practice
June 2012
Copyright © McKinsey & Company, Inc.
8
Making smartphones brilliant:
Ten trends
By: Venkat Atluri /// Umit Cakmak /// Richard Lee /// Shekhar Varanasi
RECALL No.20 – A new era of personalized computing
Making smartphones brilliant: Ten trends
The top-ten trends that will shape the future of mobile smart d evices over the next five years put a premium on intelligent s trategic planning for players across the value chain.
What makes smart devices so brainy, and will they become even more intelligent in the future? Beyond taking cues from current customers, smart device innovations also emerge from a deep understanding of how core component technologies, business models, and services will evolve. Apple’s designers focused on targeted technologies such as multi-touch capability combined with a capacitive touch screen to create an entirely new user interface mode. In another case, Samsung bet heavily on active matrix organic light emitting diode
(AMOLED) technology, assuming that consumers would pay a premium for high-contrast displays coupled with lower device power consumption.
Ten trends shaping the future of smart devices
Given the important role technology plays in driving smartphone innovations, McKinsey has identified the ten top mobile device hardware and software trends that will significantly impact these devices over the next five years.
Displays. With increased usage comes the need for more power-efficient and flexible displays.
AMOLED – a power-efficient, flexible, and foldable display technology that will soon reach “retina resolution” (i.e., a higher display resolution density that boosts text and graphics clarity) – is emerging as the next standard. Following the lead of Samsung with their Galaxy phone (and now
Making smartphones brilliant:
Ten trends
No.20
RECALL
A publication of the Telecommunications,
Media, and Technology Practice
June 2012
Copyright © McKinsey & Company, Inc.
8
Making smartphones brilliant:
Ten trends
By: Venkat Atluri /// Umit Cakmak /// Richard Lee /// Shekhar Varanasi
RECALL No.20 – A new era of personalized computing
Making smartphones brilliant: Ten trends
The top-ten trends that will shape the future of mobile smart d evices over the next five years put a premium on intelligent s trategic planning for players across the value chain.
What makes smart devices so brainy, and will they become even more intelligent in the future? Beyond taking cues from current customers, smart device innovations also emerge from a deep understanding of how core component technologies, business models, and services will evolve. Apple’s designers focused on targeted technologies such as multi-touch capability combined with a capacitive touch screen to create an entirely new user interface mode. In another case, Samsung bet heavily on active matrix organic light emitting diode
(AMOLED) technology, assuming that consumers would pay a premium for high-contrast displays coupled with lower device power consumption.
Ten trends shaping the future of smart devices
Given the important role technology plays in driving smartphone innovations, McKinsey has identified the ten top mobile device hardware and software trends that will significantly impact these devices over the next five years.
Displays. With increased usage comes the need for more power-efficient and flexible displays.
AMOLED – a power-efficient, flexible, and foldable display technology that will soon reach “retina resolution” (i.e., a higher display resolution density that boosts text and graphics clarity) – is emerging as the next standard. Following the lead of Samsung with their Galaxy phone (and now