Maggi Strategy

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  • Topic: Maggi, Maggi noodles, Instant noodles
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  • Published : February 11, 2011
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Maggie Growth Strategies - Presentation Transcript
1. Maggi takes the health route Submitted to:- Ms. Mamta Rampal Program Manager, ISMC. TAT-6 2. Nestle around the Globe
* Nestle is a Swiss company founded in 1866 by Henri Nestle. * Nestle market its products in 130 countries across the world. * Nestle sells over a billion product every day.
* Nestle put the nutrition as the core of their business, Nestle main focus is on health and wellness. The main consideration of Nestle is Good Food, Good Life to all consumer. 3. Core of Nestle Business

* Good Food, Good Life
* Food and beverages plays a important role in people’s life- not only because of enjoyment and social pleasure of eating together, but more in more terms of personal health and nutrition. * Nestle is committed to provide their customer, consistent quality, safety as well as value for money and convenience. * Great taste is the fundamental of their products and consumer appreciation of good food. * Priority on nutrition, health and wellness.

4. Objective of Nestle
* Good to know
* Factual information on nutrition content
* Good to remember
* Tips for healthy lifestyle, cooking and diet
* Good to talk
* Consumers call to their consumer services teams or log on to their website. 5. Maggi in India
* Maggi noodles is a brand of instant noodles made by Nestle. * It was founded by the Maggi family in Switzerland in the 19th century. * Maggi is the iconic brand of Nestle.
* Maggi has been Nestle’s flagship culinary brand not only in India, but globally as well. 6. Maggi in India
* Maggi in India is best known for its flagship product of instant noodles with its various desi sub-segments such as the traditional dal atta , veg atta and rice noodles along with their various variants, Curry, Masala, Tomato, Chicken in the traditional and Shahi Pulao, Lemon Masala and Chilly Chow in the rice noodle segments. * Nestle unleashed Brand Maggi in India almost 25 years ago in 1983 with the launch of its traditional ‘2-minute noodles’ in its masala , tomato and chicken flavours, followed by its curry flavour some years down the line. 7. Maggi in India

* Maggi launched in India at a time when the instant noodle was not that well known a category. * When Nestle India launched Maggi in the country, it used the tagline, ‘Fast to cook and good to eat’, to not only promote the product, but also to educate the ever growing aspirant consumer about the advantages of using it. 8. Need recognition of Indian Consumer

* There was a key need for a product that provides good quality food and at the same time was convenient. * Maggi visualized that there should be a product which take less time to cook and consumer uses that product to get fast relief from hunger. * First, Maggi targeted at the kids, because they know these segment want such kind of product from which they can get relief, whenever they feel hungry. * As the result, they came up with Maggi- 2minute Noodles. 9. Products of Maggi

* Maggi Stocks
* White Rice Seasoning
* Chicken Stock
* Chicken Stock- less salt
* Beef Stock& Vegetables Stock
* Soups
* Cook up Soups
* Instant Soups
10. Products of Maggi
* 2 minute Noodles
* Chicken flavor
* Vegetables flavor
* Pizza flavor
* Curry flavor
* Cheese flavor
* Ketchups
* Tomato
* Chilli Garlic
* Chilli
* Extra-Hot Chilli
11. STP Analysis
* Segmentation:
* Age
* Life style
* Eating habits of urban families
* Targeting
* Kids
* Youth
* Office Goers
* Working women
12. STP Analysis
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