In this section I will be showing the Vision, Mission and the Objectives of the company. I will be also discussing the different kind of strategies used by the company and their goals. A. Vision, Mission, Values & Objectives
“According to Nestle (2013), To be a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, preferred supplier selling preferred products.” Mission
“According to Nestle (2013), Nestlé’s mission, in the words of our founder Henri Nestlé, is to: “...positively influence the social environment in which we operate as responsible corporate citizens, with due regard for those environmental standards and societal aspirations which improve quality of life.” -- Henri Nestlé, 1857.” Values
“Quality and Safety for our consumers is Nestlé’s top priority. This applies to our entire portfolio, from foods and beverages to all our systems and services. Quality assurance and product safety is one of Nestlé’s 10 Corporate Business Principles, which form the foundation of all we do.
Our actions to ensure quality and food safety are guided by the company’s Quality Policy which describes our commitment to
* Build trust by offering products and services that match consumer expectation and preference * Comply with all internal and external food safety, regulatory and quality requirements * Gain a zero-defect, no-waste attitude by everyone in our company * Make quality a group-wide objective” (Nestle, 2013)
“Marketing objectives are compatible with the overall corporate objectives of nestle. Company’s objective is to be the world’s largest and best branded food manufacturer while insuring that nestle name is synonymous with the products of the highest quality.
* To achieve compatibility with international voluntary standards on environmental management systems. * To...