Maggi Brand Study

Topics: Maggi, Tomato sauce, Sauce Pages: 3 (830 words) Published: March 15, 2013

Maggi is a Nestlé brand of instant soups, ketchups, sauces, seasonings and instant noodles. The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father's mill. He quickly became a pioneer of industrial food production, aiming to improve the nutritional intake of worker families. Maggi was the first to bring protein-rich legume meal to the market, and followed up with a ready-made soup based on legume meal in 1886. In 1897, Julius Maggi founded the company Maggi GmbH in the German town of Singen, where it is still based today.


Due to its fast cooking properties Maggi today has occupied an important position in almost every Indian kitchen. Since most of the women in India are working today, maggi and ready to eat packaged foods are slowly and steadily replacing the traditional rice and dal. Especially brands like the Maggi 2 minutes which said that the noodle could actually be cooked within span of two minutes. A hot favorite among all the kids of the country noodles has come a long way since its introduction in 1983. Consumed in almost every Indian household Maggi which was initially considered a snack is taking the place of a staple diet in most Indian homes. Due to the fast paced lives lived by most of the Indians today packaged and ready to eat foods are gaining quite a formidable share of the Indian food market. Maggi is almost close to a ready to eat meal that takes just a few minutes behind its preparation and promises great taste as well. It goes without saying that Nestle India Limited's Maggi is undoubtedly Top Noodle Brand in India. Maggi has been dominating the Indian noodles industry since a period of almost 26 years. Maggi noodles were the pioneer of noodles in India. Launched in 1983 in the Indian market with the challenge of entering a market that was conservative and had typical notions about food consumptions this product managed to gain a part of the mind share of almost...
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