Lings Cars: Website Analysis
Lings Cars - Website
Purpose of the DMO
The purpose of Lings Cars website is to advertise and rent out rental cars for their UK based company. The intention of this website is to expand Lings Cars business through technology, and hopefully increase their revenue by providing more rental cars to people. Information on the cars is presented across multiple web-pages on the website, which is owned by Lings Cars. Ling Valentine (CEO of Lings Cars) "handcrafted" the website, so I 'll be referring to her as the creator of the website.
Target Audience
Lings Cars is targeting potential future customers considering hiring a car or van. It’s also targeting long-term contractors that might be interested in the business. Since Lings Cars’ company …show more content…
Prices and deals promoted on the brochure should be upheld in - store. Although there is a small footer at the bottom of the back page which warns that, "All prices & times were correct when we inscribed this menu in March 2013. Prices & Times may vary without notice." By stating this, they are indicating that their prices and times may change, so the reliability of the information displayed on the brochure is very low as Hells Pizzas have informed the customer that prices may change unexpectedly. But since they stated that prices may change, Hells Pizza are not infringing on the 1986 Fair Trading Act which states that it 's illegal to make false claims about a service. The small script is always the most important part to read. Another thing I should point out is that Hells Pizza claims that they have Gluten Free products. Yet, on the back of the brochure there 's another warning saying that, "Gluten Free Products are prepared on the same premises as flour products," which reinforces the fact that gluten free products may have gluten in them. So if there was flour in a gluten free product, they won 't be held responsible because there was a warning on the brochure, therefore Hells Pizzas are still obliging to the Fair Trading
Purpose of the DMO
The purpose of Lings Cars website is to advertise and rent out rental cars for their UK based company. The intention of this website is to expand Lings Cars business through technology, and hopefully increase their revenue by providing more rental cars to people. Information on the cars is presented across multiple web-pages on the website, which is owned by Lings Cars. Ling Valentine (CEO of Lings Cars) "handcrafted" the website, so I 'll be referring to her as the creator of the website.
Target Audience
Lings Cars is targeting potential future customers considering hiring a car or van. It’s also targeting long-term contractors that might be interested in the business. Since Lings Cars’ company …show more content…
Prices and deals promoted on the brochure should be upheld in - store. Although there is a small footer at the bottom of the back page which warns that, "All prices & times were correct when we inscribed this menu in March 2013. Prices & Times may vary without notice." By stating this, they are indicating that their prices and times may change, so the reliability of the information displayed on the brochure is very low as Hells Pizzas have informed the customer that prices may change unexpectedly. But since they stated that prices may change, Hells Pizza are not infringing on the 1986 Fair Trading Act which states that it 's illegal to make false claims about a service. The small script is always the most important part to read. Another thing I should point out is that Hells Pizza claims that they have Gluten Free products. Yet, on the back of the brochure there 's another warning saying that, "Gluten Free Products are prepared on the same premises as flour products," which reinforces the fact that gluten free products may have gluten in them. So if there was flour in a gluten free product, they won 't be held responsible because there was a warning on the brochure, therefore Hells Pizzas are still obliging to the Fair Trading