library management system
COLGATE
In this advertisement, a dentists talks to a mother and child about the cavities on the teeth. The dentist explains the cause of cavities and the solution for the said problem. In connection with that, the dentist recommends Colgate as their toothpaste and explains the benefits of using it. From the information given by the dentist, the child and the mother believes that Colgate was really effective in avoiding cavities. This advertisement can be classified as an example of “Argumentum Ad Verecundiam”, this is called the appeal of authority because this is committed when someone, instead of defending the issue, seeks to use the opinion or stand of another who has a good reputation or authority but not on the said issue. In the said advertisement, the dentist has a good reputation and has the authority to determine the problems of the teeth and solution for it so the person he talks with will agree upon him.
KOPIKO
In this advertisement, Jessy Mendiola, Kim Chui, Gerald Anderson and Matteo drinks kopiko together. They taste kopiko and express how it catches their heart and their taste because kopiko is good for them. They encourage and capture the heart of the viewers to try kopiiko. All the viewers will believe that kopiko was great because it was advertise by the popular people in the showbiz. This advertisement is an example of “Argumentum Ad Populum”, this called appeal to people because this is committed when one argues using expressive language or other devices to excite passion (enthusiasm, happiness, anger, hate, lust or fear) of the people or the crowd. This is the conviction of the heart. In the said advertisement, the artists encourage the viewers to try the product by their passion and techniques of catching the heart of the viewers. Also, the viewers will accept it because it was already tried by an artist.
Catanduanes State University
College of Information and Communications Technology
Virac, Catanduanes
In this advertisement, a dentists talks to a mother and child about the cavities on the teeth. The dentist explains the cause of cavities and the solution for the said problem. In connection with that, the dentist recommends Colgate as their toothpaste and explains the benefits of using it. From the information given by the dentist, the child and the mother believes that Colgate was really effective in avoiding cavities. This advertisement can be classified as an example of “Argumentum Ad Verecundiam”, this is called the appeal of authority because this is committed when someone, instead of defending the issue, seeks to use the opinion or stand of another who has a good reputation or authority but not on the said issue. In the said advertisement, the dentist has a good reputation and has the authority to determine the problems of the teeth and solution for it so the person he talks with will agree upon him.
KOPIKO
In this advertisement, Jessy Mendiola, Kim Chui, Gerald Anderson and Matteo drinks kopiko together. They taste kopiko and express how it catches their heart and their taste because kopiko is good for them. They encourage and capture the heart of the viewers to try kopiiko. All the viewers will believe that kopiko was great because it was advertise by the popular people in the showbiz. This advertisement is an example of “Argumentum Ad Populum”, this called appeal to people because this is committed when one argues using expressive language or other devices to excite passion (enthusiasm, happiness, anger, hate, lust or fear) of the people or the crowd. This is the conviction of the heart. In the said advertisement, the artists encourage the viewers to try the product by their passion and techniques of catching the heart of the viewers. Also, the viewers will accept it because it was already tried by an artist.
Catanduanes State University
College of Information and Communications Technology
Virac, Catanduanes