Scale and importance of the leisure industry in the UK and Europe
Total consumer spending on leisure
|Family Spending | |Households Spend £455 per week |
|[pic] | |Average weekly household expenditure on main commodities & services |
The second highest category of spending was recreation and culture, at £57.90 a week. This includes TVs, computers, newspapers, books, leisure activities and package holidays. On average, £12.30 a week was spent on package holidays abroad, compared with £0.90 a week on package holidays in the UK. These statistics where taken from 2008 to the end of 2009.
Market intelligence provider Key Note valued the market for leisure activities outside the home at £60.4bn in 2009, representing just 7% of total consumer spending. In Leisure Outside the Home, its new Market Review, Key Note's consumer research* provides clear evidence that the recession has had an impact on leisure activities outside the home, with trips involving significant spending, such as eating out or going to the cinema, down in terms of percentage penetration. These deteriorations are in contrast with previous increases in penetration observed between 2006 and 2008. For example, the penetration of people eating out increased from 50.4% to 53.3% over the period from 2006 to 2008, while the proportion of people going to the cinema rose from 23.5% to 34.8%. Another indication of the recession's impact is that activities which cost very little, such as visiting friends or relatives (VFR), countryside walks and outdoor pursuits, either remained stable or increased between 2008 and 2010. Even in the era of the social-networker and web surfer, 81.2% of adults found time, at least once a week, for VFR, underlining the continuing importance of social leisure. The popularity of this type of leisure also helps to explain the modern consumer's concern for maintaining a home which is suitable for entertaining guests. Shopping and/or window shopping is well established as a leisure pursuit, but penetration perhaps unsurprisingly dropped slightly to 58.2% in the 2010 survey, probably owing to consumers avoiding the temptation of shopping for items that were not considered essential during the economic crisis. A walk in the country or walking the dog offered a suitable, cost-free alternative for getting out of the house during the recession, with penetration up from 51% in 2008 to 54.9% in 2010. Eating out was still enjoyed once a week by nearly half the population (45.6%) in 2010, despite the after-effects of the recession. The most significant trend seen in eating out as a leisure activity was that it overtook 'drinking out', which dipped quite severely to 35.4%, having been recorded at 42.5% in 2006. The proliferation of restaurants of all types, as well as the tendency of publicans to turn their saloon bars into restaurant areas, reflects this finding. http://www.keynote.co.uk/media-centre/in-the-news/display/recession-alters-consumers-choice-of-leisure-activities/?articleId=513
The leisure industry employs more than 3m people or 13.5 per cent of all UK employees. It is therefore a major part of the UK economy and has many branches. Some of these are large enough to be described as industries in their own right. A wide range of jobs is available at all levels for school and college leavers.
http://www.guidance-research.org/future-trends/sport/printAll?lang=en In the UK, there are 576,000 people in paid employment in the sector, accounting for almost 2% of the UK workforce. England – 479,900 people, accounting for 83% of UK sector...
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