Kutchina Strategy
About Company
Mr. Bajoria formed Bajoria Appliances Pvt Ltd.(BAPL) and launched kitchen appliances under the brand name Kutchina in 2000. It is the first to have introduced auto clean technology. Since then, the company has made quite a good name in North-Eastern India. In the kitchen appliances segment, Kutchina has a market share of 65 per cent in the Northeast. In Bengal, they are the market leaders with a share of over 78 per cent. Kutchina Chimneys dominate thsee markets for these valid reasons: The Kutchina brand name Filter free chimneys with transparent oil collectors Auto clean technology Use of bearing motors with lowest power consumption Noise free operations Zero maintenance charges
Presently, they have 25 branches with our distributor network covering 50 cities in 19 Indian states. In 2013, Kutchina has launched the ultramodern and chic designed range of chimneys which now come with a LCD monitor. This audio visual communication device can play all your movies; music videos and can also connect to your satellite box to view television. In the premium segment, Kutchina now has five types of chimneys — two models with LCD and three without. The premium segment chimneys are priced from Rs 40,000 to Rs 55,000, while the others come in the range of Rs 6,000 to Rs 30,000. More than 80% os the company’s total revenue comprises of the Chimney sales and rest comes from modular kitchen sales. Business Model: Kutchina’s business model comprises push and pulls marketing. They have multichannel strategy where they are present in direct marketing – door to door selling, selling through exhibitions and personal and referential selling through interiors and architects, as well as retail marketing- selling through mass retail outlets via distributors and branches.Kutchina has the following divisions:
Cooking Medium Kitchen Accessories Kitchen Chimneys Kitchen Hobs Water Purifiers Modular Kitchens
Financial Health: The Company had
Mr. Bajoria formed Bajoria Appliances Pvt Ltd.(BAPL) and launched kitchen appliances under the brand name Kutchina in 2000. It is the first to have introduced auto clean technology. Since then, the company has made quite a good name in North-Eastern India. In the kitchen appliances segment, Kutchina has a market share of 65 per cent in the Northeast. In Bengal, they are the market leaders with a share of over 78 per cent. Kutchina Chimneys dominate thsee markets for these valid reasons: The Kutchina brand name Filter free chimneys with transparent oil collectors Auto clean technology Use of bearing motors with lowest power consumption Noise free operations Zero maintenance charges
Presently, they have 25 branches with our distributor network covering 50 cities in 19 Indian states. In 2013, Kutchina has launched the ultramodern and chic designed range of chimneys which now come with a LCD monitor. This audio visual communication device can play all your movies; music videos and can also connect to your satellite box to view television. In the premium segment, Kutchina now has five types of chimneys — two models with LCD and three without. The premium segment chimneys are priced from Rs 40,000 to Rs 55,000, while the others come in the range of Rs 6,000 to Rs 30,000. More than 80% os the company’s total revenue comprises of the Chimney sales and rest comes from modular kitchen sales. Business Model: Kutchina’s business model comprises push and pulls marketing. They have multichannel strategy where they are present in direct marketing – door to door selling, selling through exhibitions and personal and referential selling through interiors and architects, as well as retail marketing- selling through mass retail outlets via distributors and branches.Kutchina has the following divisions:
Cooking Medium Kitchen Accessories Kitchen Chimneys Kitchen Hobs Water Purifiers Modular Kitchens
Financial Health: The Company had