Kudler Fine Foods Promotional Product Project

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Kudler Fine Foods Promotional Product Project
Bradley Smith, Brian Jones, Christian Garner, Constance Malloy, Learning Team A - CMGT/575 CIS Project Management
Joe Thomas
May 14, 2009

Executive Summary

From:Team A Consulting
Requestor:   Yvonne Reynolds, Director of Store Operations Date:April 13, 2010
Locations: Main Office
Subject:Service Request SR-kf-001 Generate Monthly Newsletter with Coupons
In the world of upscale specialty foods, Kudler Fine Foods is one of the leaders in the San Diego metropolitan area. Capable of providing the finest foodstuffs, wines, and specialty foods as well as attention to detail and customer satisfaction, the company takes pride in obtaining the very best of domestic and foreign foodstuffs to meet any customer’s needs. From its beginning in 1998, Kudler has grown to three major retail store locations in La Jolla, Encinitas, and Del Mar within the San Diego metropolis, allowing Kudler to fulfill needs all over the community at anytime.

Kudler not only prides itself with selling the freshest organic foods from all over the world but also strives to stay competitive with large chain grocery stores. This executive summary is in response to a request from Yvonne Reynolds, Director of Store Operations, of Kudler Fine Foods for suggestions to utilize the demographic data from the company's customer database to create a system that will generate monthly newsletters with coupons for promotional products. These promotional products will be identified by the purchasing manager each month including the details of the coupons such as quantity, cost, and expiration dates. The project will also provide reporting on coupon usage and related product sales.

Stakeholders in this project will be the upper management of Kudler Fine Foods, the staff members under Yvonne Reynolds, Director of Store Operations, who will be working on the project for its duration. Team A Consulting and staff will also be working with members in the Advertising department for the three store locations in La Jolla, Encinitas, and Del Mar.

This plan will be considered so that the current products can be promoted in such a way that all of their customers can take advantage of promotions the store provides. The review will be to evaluate the system, construct a cost-effective integrated application implementation plan, and submit a written report as well as a project plan of those suggested improvements and upgrades. All approaches of the operation will be extensively reviewed and contemplated. When the project plan is completed, a full report will include a suggestion for business requirements, a detailed list of all tasks, resources, schedule and budget required to complete the project, and a definition for system upgrades to be granted. Assumptions

Reasons/Causes for the Project Getting Behind Schedule
There are many ways a project can be slow or delayed in its progress. For example, in the Project Plan (MS Project) it mentions meeting with Yvonne Reynolds for a day, then reviewing the database for 2 days, then immediately drafting a plan for the next 3 days. Planning usually takes longer than a few days (the meeting coordination alone could take this long), and should involve more key players besides just the project requestor. The Project Plan also shows the approval taking place immediately which may not happen. The analysis and design phases may uncover more problems with the existing database or show more things that need improvement. Scope creep could set in where Kudler may be tempted to add more requirements into the project that were never intended originally. The implementation phase is where the testing is projected to take place. This may work, but could delay the project if the testing finds a major flaw in the code or system design. It may be better to work testing into all of the early phases of the project, so...
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