kiran prem mba13040
Summer Project Report
“Toys - Training Module for the customer service representatives” By
Kiran Prem (Reg No:CB.BU.P2MBA13040)
Under the Guidance of
Faculty Mentor
Industry Mentor
Prof. Gopakumar.V
Mr.Parameshwaran Pillai
Visiting Faculty
Category Manager-toys
Amrita School of Business.
FLF Ltd.
DECLARATION
I, Kiran Prem of II year MBA Amrita School of Business, Amrita Vishwa Vidyapeetham hereby declare the project titled “Toys - Training Module for the customer service representatives” was done by me under the guidance of Prof. Gopakumar.V, Faculty of Management, Amrita
Vishwa Vidyapeetham & Mr Parameshwaran Pillai, Category Manager-toys Future Lifestyle
Fashion Ltd from April 28th to June 28th, 2014.
I also declare that this project has not been submitted for the award of any degree, diploma, literature or recognition earlier.
PLACE: Coimbatore
Kiran Prem
DATE: 30th September, 2014
CB.BU.P2MBA13040
ACKNOWLEDGEMENT
I wish to record my sincere gratitude to Future Group at CENTRAL, Bangalore for giving me the opportunity to do my Summer Internship with them and thereby gain immense knowledge and hands on experience in various fields.
I would like to thank Mr. Parameshwaran Pillai (Category Manager – FUTURE
LIFESTYLE FASION LIMITED), for his guidance on the project.
This project would not have been possible without the guidance and support of my faculty guide
Prof. Gopakumar.V, Amrita School of Business, Coimbatore. I thank him for his guidance and for making this project a wonderful learning experience.
I would like to thank every staff of Bangalore CENTRAL (FLF Ltd) who have made this learning experience fun and memorable.
I extend my heartfelt thanks to my parents and friends for their never ending support.
EXECUTIVE SUMMARY
Indian Toy industry is large and growing which needs more organized approach to face the challenges of factor distribution & marketing. The Chinese toy market is also flooding the domestic market but Indian markets still
“Toys - Training Module for the customer service representatives” By
Kiran Prem (Reg No:CB.BU.P2MBA13040)
Under the Guidance of
Faculty Mentor
Industry Mentor
Prof. Gopakumar.V
Mr.Parameshwaran Pillai
Visiting Faculty
Category Manager-toys
Amrita School of Business.
FLF Ltd.
DECLARATION
I, Kiran Prem of II year MBA Amrita School of Business, Amrita Vishwa Vidyapeetham hereby declare the project titled “Toys - Training Module for the customer service representatives” was done by me under the guidance of Prof. Gopakumar.V, Faculty of Management, Amrita
Vishwa Vidyapeetham & Mr Parameshwaran Pillai, Category Manager-toys Future Lifestyle
Fashion Ltd from April 28th to June 28th, 2014.
I also declare that this project has not been submitted for the award of any degree, diploma, literature or recognition earlier.
PLACE: Coimbatore
Kiran Prem
DATE: 30th September, 2014
CB.BU.P2MBA13040
ACKNOWLEDGEMENT
I wish to record my sincere gratitude to Future Group at CENTRAL, Bangalore for giving me the opportunity to do my Summer Internship with them and thereby gain immense knowledge and hands on experience in various fields.
I would like to thank Mr. Parameshwaran Pillai (Category Manager – FUTURE
LIFESTYLE FASION LIMITED), for his guidance on the project.
This project would not have been possible without the guidance and support of my faculty guide
Prof. Gopakumar.V, Amrita School of Business, Coimbatore. I thank him for his guidance and for making this project a wonderful learning experience.
I would like to thank every staff of Bangalore CENTRAL (FLF Ltd) who have made this learning experience fun and memorable.
I extend my heartfelt thanks to my parents and friends for their never ending support.
EXECUTIVE SUMMARY
Indian Toy industry is large and growing which needs more organized approach to face the challenges of factor distribution & marketing. The Chinese toy market is also flooding the domestic market but Indian markets still
Bibliography: Kaul, S.(2006) Osman, M.Z.(2001) “A Conceptual Model of retail Image Influences on Loyalty Pani, P. (2013) Retrieved from http://www.thehindubusinessline.com/companies/future-retail-q4-profit-plummets60/article4696153.ece Dr M, Dhanabhakyam. (2013) “Indian retail industry – Its growth, challenges and oppurtunities”. More than Rs. 4000 6