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Understanding Agile Supply Chain Management in the Fashion Industry

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Understanding Agile Supply Chain Management in the Fashion Industry
Minor Project Proposal
On

The Study of Agile Supply Chain in Apparel Sector

Submitted by

Mehta Vitika Murari

Under the supervision of

Ms. Jagriti Mishra

Submitted to

Department of Fashion Management Studies (FMS)
National Institute of Fashion Technology (NIFT)
(Ministry of Textiles, Govt. of India)
GH-0 Road, Behind Infocity
Gandhinagar 382007. Gujarat http://www.nift.ac.in September, 2014

DECLARATION

I hereby declare that the Report of the Market Research entitled “Marketing
Strategy Of Premium Denim Brands In India” which is being submitted to the
National Institute of Fashion Technology,(NIFT) - Gandhinagar , in the partial fulfilment of the requirements in the Department of Fashion Management Studies, is a bonafide report of the work carried out by me. The material contained in this
Report has not been submitted to any University or Institution for the award of any degree. Mehta Vitika Murari
MFM – Semester 1
NIFT-Gandhinagar

ACKNOWLEDGEMENT
I take this opportunity to express my deepest and sincere gratitude to our supervisor
Ms. Jagriti Mishra, for her insightful advice, motivating suggestions, invaluable guidance, help and support in successful completion of this project and also for her constant encouragement and advice throughout my research work

I would like to convey my thanks to the teaching and non-teaching for their invaluable help and support throughout the period of research. I am also grateful to all my classmates for their help, encouragement and invaluable suggestions.

In the last, I would like to thank all the people who took put time and filled out the questionnaire to make this a valid research.

Mehta Vitika Murari
MFM – Semester 1
NIFT-Gandhinagar

TABLE OF CONTENTS
CHAPTER

Pages

1 INTRODUCTION
Background of research.................................................................................5
Problem Defination........................................................................................6
2 REVIEW OF



References: processes over the last decades, and supply chain agility, founded on the various integrations between supply chain partners (Christopher, 2005; van Hoek et al., requirements (Christopher, 2005). IS integration within and among organizations enables them to capture data on demand, leading to customer-focused supply chains and achieving greater responsiveness (Christopher, 2000). Secondly, one dimension of agile supply chains is to thrive on change and uncertainty, which is stressed by process integration (Agarwal et al., 2006). IS integration provides real time information to reflect changes, including customer orders or market changes so people and organizational subunits. Good communication is a key to realize such cooperation (Press et al., 1996) the information that is needed (McCaughey, 1999).

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