Jollibee is no stranger to great service. In fact, it’s an operations cornerstone instilled in every employee and manager. But these days, it’s a new kind of service that has Jollibee abuzz.
It’s called community service—service that goes beyond the corporation’s interests and focuses on making a difference in the lives of Filipinos. Over the past years and before the establishment of Jollibee Foundation, the Jollibee Foods Corporation (JFC) through the brands Jollibee, Chowking, Greenwich, Red Ribbon, Delifrance, Manong Pepe, Yonghe King and Hongzhuangyan in China has already been involved in numerous social projects such as building homes with Habitat for Humanity; feeding malnourished children in partnership with Kabisig ng Kalahi; getting children to read and love books with Sa Aklat Sisikat; promoting values in children and the youth with Department of Education (DepEd); sharing blessings through the annual Christmas toy and book drive, MaAga ang Pasko, with celebrity endorser, Aga Mulach; teaching values to pre-school-aged children through Red Ribbon’s Gawad Kalinga Sibol Project; Chowking’s in-store coin banks for Philippine National Red Cross; and Delifrance’s daily food donations to Bantay Bata and Foundation for Deaf Children.
Going Beyond Giving
As the corporation grew, so did its potential for reaching more people. With this realization, Jollibee Foundation was established in December 2004 to make giving back an organized corporate commitment. It aims to invest in people and help them succeed in the way Jollibee knows how. This meant taking the values, the system, the tools, and the years of experience that has made Jollibee what it is today and sharing it with the people they most ascribe their successes to: the everyday Filipino.
Jollifying means every program of the Foundation is done the Jollibee way - grounded on the values that have endeared the brand to millions of Filipinos. These values are...