Topics: Bran, Rice, Husk Pages: 7 (1146 words) Published: January 22, 2013
Purok 5, Barangay Dalahican Lucena City

Business Goals

In retrospect, staying in business these past 3 years has been a pretty major undertaking.  We have had to learn to be flexible, willing to admit our mistakes, and to have specific short- and long-term goals that we strive to accomplish.   Fortunately for us, we are blessed with a great team of employees. We have very little turn-over and the work ethic of our community of employees is second-to-none. We are also blessed with being located in Purok 5, Barangay Dalahican Lucena City, one of the greatest small cities in the Quezon. The people, climate, and local government all integrate into a thriving business environment.


A commercial rice miller will have following objectives:
* produce edible rice that appeals to the customer- i.e. rice that is sufficiently milled and free of husks, stones, and other non-grain materials * maximize the total milled rice recovery out of paddy minimize grain breakage

Milling is a crucial step in post-production of rice. The basic objective of a rice milling system is to remove the husk and the bran layers, and produce an edible, white rice kernel that is sufficiently milled and free of impurities. Depending on the requirements of the customer, the rice should have a minimum of broken kernels.

Business Strategies

Mara’s Bigasan Store will implement the following strategies to achieve its goals of becoming the leading bigasan store:

(1) Create a compelling value proposition for both sponsors and consumers. (2) Build strong brand recognition and leverage the brand equities affiliated with other bigasan store. (3) Provide a compelling presentation of content and products to encourage repeat visits. (4) Leverage our technology investments to create a measurable marketing and e-commerce platform that enables measurability, personalization and integration with our sponsors. (5) Provide a high level of personalized service.

(6) Build an “A-list” of experienced professionals form the sports and retailing world.


Section one: BUSINESS
a. Description of Business
A rice milling system can be a simple one or two step process, or a multi stage process. In a one step milling process, husk and bran removal are done in one pass and milled or white rice is produced directly out of paddy. In a two step process, removing husk and removing bran are done separately, and brown rice is produced as an intermediate product. In multistage milling, rice will undergo a number of different processing steps. Depending on whether the paddy is milled in the village for local consumption or for the marketing rice milling systems can be classified into the categories village rice mills and commercial mills.

Mara’s Bigasan Store offers a lot of variety of rice we have the lowest price of rice. In our two years of business, we are number one in selling of low price of rice. You can call or text us for your order @ 09222076956

b. Product/Service
Kind of Rice’s

Rough rice
also called paddy rice. Rice as it comes from the field. Rice kernels are still encased in their inedible, protective hull.

Brown rice, husked rice or cargo rice
The least processed form of rice. It has the outer hull removed, but still retains the bran layers that give it a characteristic tan color and nut-like flavor. Brown rice is edible but chewier texture than white rice. Cooking time of brown rice is longer than milled rice

Milled rice
Also called white rice, or rice after milling which includes removing all or part of the bran and germ from the rough rice.

d. Market
Most rice varieties are composed of roughly 20% rice hull or husk, 11% bran layers, and 69-% starchy endosperm, also referred to as the total milled rice. In an ideal milling process this will result in the following fractions: 20% husk, 8-12% bran depending on the milling degree and 68-72% milled rice or white rice...
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