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It and Internet's Impact on Tourism and Hospitality Industry: Implementations of Technologies for Hilton Hotels Group.

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It and Internet's Impact on Tourism and Hospitality Industry: Implementations of Technologies for Hilton Hotels Group.
IT and Internet 's Impact on Tourism and Hospitality Industry: Implementations of technologies for Hilton Hotels Group. Demonstrate critical and evaluative interpretation and application of theoretical IT/ e-business concepts to a current tourism and hospitality market situation in order to build sustainable competitive advantage.
I Introduction
Accompanying the technological revolution of the 1990s there are many new opportunities and challenges for the tourism and hospitality industries. Since tourism, global industry information is its life-blood and technology has become fundamental to the ability of the industry to operate effectively and competitively. Poon (1993) suggests that the whole system of information technologies is being rapidly diffused throughout the tourism industry and no player will escape information technologies impacts.
The report below gives an insight into the importance of application of information technologies and the use of Internet in tourism and hospitality industries. Two given strategic frameworks provide the analysis of the Internet and its impact on these sectors. This paper also aims to show how technological innovations and information systems can be beneficial for the hotel companies, by using the example of Hilton Hotels Group.
II IMPORTANCE OF TECHNOLOGY IN TOURISM AND HOSPITALITY SECTORS
Market wisdom today suggests that hospitality companies must embrace technology to compete against traditional competitors, as well as entrants that build their businesses with the latest technology. In this changing environment, new models of distribution must be designed to lead the charge. A strategic information management function should facilitate the business mission of its enterprise through managed information, managed processes, and managed Information Technology (IT).
Broadly, current applications of computer technology in the hospitality and tourism industries can be grouped into three main areas, operational, guest



References: Allen E. and Fjermestad J. (2001) E-commerce Marketing Strategies: An Integrated Framework and Case Analysis, Logistics Information Management, Vol. 14 Issue 1/2, pp. 14-23; Bandyopadhyay K., Mykytyn P Bersnstein J. and Awe S. (1999) "Wired Travelers": Travel and Tourism Web Sites, Services Review, Vol. 27 Issue 4, ppp.364-375; Collins C., Buhalis D Cooper C. (1989) Progress in Tourism, Recreation and Hospitality Management, Belhaven Press: London; Cooper C Driver J. (1999) Developments in Airline Marketing Practice, Journal of Marketing Practice: Applied Marketing Science, Vol. 5 Issue 5, pp. 134-150; Hilton Hotels Corporation, 2003, Annual Report; Kandampully, J. and Duddy, R. (1999) Competitive Advantage Through Anticipation, Innovation and Relationships, Management Decision, Vol. 37 Issue 1, pp.189-199; Klein L Lashley C. and Rowson B. (2005) Getting IT Right, International Journal of Contemporary Hospitality Management, Vol. 17 Issue 1, pp. 94-105; Lockwood A Peters L. (1997) IT Enabled Marketing: a Framework for Value Creation in Customer Relationships, Journal of Marketing Practice: Applied Marketing Science, Vol. 3 Issue 4, pp. 213-229 Poon A Porter M. (1980) How Competitive Forces Shape Strategy, The McKinsey Quartely, Spring 1980, pp.34-50; Sigala M

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