Case Study 8

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Case Study 8: Tourism Holdings Limited (THL)
1.This case implies that the frequent acquisition and disposition of tourism brands poses problems for information systems. The information systems could be a type of pre-internet, e-commerce, web 2.0 and enterprise 2.0 which are inter-organizational information systems. The information technologies that the THL use include SharePoint, Microsoft Office SharpPoint Sevices, Microsoft Report Server, OLAP and data mining. The technologies create an excessive software maintenance activity and lost. Web 2.0 helps THL a lot by advertising their revenue models through different channels. 2.Information Systems gives THL a competitive advantage because without information systems, THL would have to worry about their maintenance expenses and myriad tasks. With IS THL could focus on management attention, development, and personnel training on a single set of technologies. As well as Web 2.0 technologies help people to be able to access through different industries around their interest and be able to research and learn more about it. 3.a) has a great developed user interface. Everything is simplified and easy to access; users would like comfort. The downside of the website is some of the information provided, for first time users it’s hard to understand the detail and the info of the website. b)

These map instructions do not seem to be adequate because it doesn’t provide enough information; icon legend is undeveloped and the map itself doesn’t provide any zoom options to view the specific locations a tourist might be interested in visiting. c)

The social networking is well developed on the website. It’s easily readable and easy to access. uses facebook, twitter, youtube and backpacking community for their users to be able to socialize, view, learn and experience their programs virtually. It’s very helpful for extensive advertising. d) is an example of...
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