Global Distribution Systems – Going, Going, Gone?
Table of Contents
Airline Reservation System
Computer Reservation Systems (CRS)
Global Distribution Systems (GDS)
Who uses GDSs?
GDS - Through the years:
The Future of GDS:
What should they do?
What is the role of the global distribution system in today’s travel agencies?
GDS – Going, going, gone? Well, certainly Global Distribution Systems have been going for a while but are they yet gone? This paper is on the history, present time and the questionable future of Global Distribution System (GDS). Firstly I go through each stage of their timeline: – Airline Reservation Systems began in the 1960s and is a computerized system is designed to control flight inventory, maintain flight schedules, seat assignments and aircraft loading. It’s used to store and retrieve information and carry out transactions associated to any air travel. The modern airline reservation system is comprehensive suite of products to provide a system that assists with a variety of airline management tasks and service customer needs from the time of initial reservation through completion of the flight. – Computer Reservations Systems (CRS) began in the 1970s. These types of systems charge other travel suppliers for the right to market their products and services through these systems. ‘The computer reservation systems are completely keyboard driven and you must learn the formats in order to operate it efficiently. The web based booking engines are the point and click environment.’ Travel Agent Training Centre, (2011). – Global Distribution Systems (GDS) began in the 1980s and refer to the booking tool travel agents use when making an air, hotel, car or other travel service booking. They provide pricing, availability and reservation functionality to many online travel agencies. There are currently four major GDS systems:
- The Internet has become the main sales channel and customer interface for low-cost airlines because of its efficiency and cost-effectiveness.
The timeline stages of CRS/GDS according to Werthner & Klein (1999), is as follows:
Global Travel & Focus
Airline Reservation System
Airline Reservation System was one of the earliest modifications to improve on efficiency. It’s a moderately simple standalone system that controls flight inventory, maintains flight schedules, seat assignments and aircraft loading. ‘It provides a system that assists with a variety of airline management tasks and service customer needs from the time of initial reservation through completion of the flight.’ Videcom, (2006). ARS contain airline schedules, fare tariffs, passenger reservations and ticket records. Airline Reservations Systems sooner or later evolved into Computer Reservation Systems (CRS). Computer Reservation Systems (CRS)
‘A Computer Reservation System (CRS) is a computerized system for saving and retrieving information when needed related to air travel. CRS were created and used by airlines and at a later point they were finally used in tourism intermediaries like travel agencies.’ marcelvacek.blogspot (2010) An airline's direct distribution works within their own reservation system, as well as pushing out information to the GDS. The second type of direct distribution channels are consumers who use the internet or mobile applications to make their own reservations. Travel agencies and other indirect distribution channels access the same GDS as those accessed by the airlines' reservation systems Well known CRS operations that book and sell...
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