ISO CASE STUDY
Julio Romero Zapata – Student ID 3031203
Amanthi Wijeyekoon – Student ID 3037866
Clara Chong – Student ID 3047408
Tina Swaker – Student ID 121271
Table of Contents
Table of Contents
Where to from here
Use of Groupware tool
Making business decisions I – Porter’s Five Forces & Generic Strategy
Making business decisions II – Customer Order Process
Customer Relationship Management
Making business decisions II - CRM
Making business decisions II
Making business decisions II – PYT Business Requirement
Appendix B – PYT Business Requirement for New Payroll System
16 Appendix C - Groupware Tools
Figure 1: As-is Broadway Cafe Rich Picture
Figure 2: Broadway Cafe Alters Diagram
Figure 3: The Broadway Café Five Forces model
Figure 4: Customer Ordering Process
Figure 5. As-Is payroll system
Figure 6. Flow chart payroll system
Figure 7: Team ISO Groupware Home Page
Table 1: YouTube Pros and Cons
Table 2. Comparison of Spreadsheet and Databases
Table 3. Wikispaces advantages & disadvantages
This case study addresses the following information systems (IS) concepts for the Broadway Café, as detailed at http://www.cohesioncase.com. Competitive Advantage - Making business decisions I (Porter’s Five Forces & Generic Strategy Competitive Advantage - Making business decisions II (Customer Order Process) Customer Relationship Management (CRM) – Making business decisions II Business Intelligence – Making business decisions II
Systems Development – Making business decisions II
To gain an understanding of the current environment an ‘as-is’ rich picture was used, the outcome is depicted in Figure 1. Figure 1: As-is Broadway Cafe Rich Picture
The assumptions on which this report is based are as follows. The café is located in a busy business area.
The décor is still a 60’s style.
The café does not currently use technology within the business. Processes are manual and outdated.
The café maintains a high staff retention rate.
The café has sufficient financial resources to implement all strategies presented in this report. The Café does not currently have a marketing strategy.
1.2 Where to from here
Once all IS concepts were completed an Alters Diagram was developed to demonstrate where the Broadway Café will be after implementation of the strategies presented in this report; the Alters diagram is provided at Figure 2. 1.3 Use of Groupware tool
To develop the management report and communicate ideas the team established a Groupware site using Wikispaces, the web address is http://teamiso-uc.wikispaces.com/. A reflection on the use of this tool to support group based processes is provided in Appendix C - Groupware Tools. Figure 2: Broadway Cafe Alters Diagram
2 Competitive Advantage
The Café industry is a highly competitive market and hence the need to identify new and innovative ways to gain and maintain a competitive advantage. The Broadway Café aims to increase its market share. To achieve this competitive advantage has been developed in two stages: Application of Michael Porter’s Five Forces (Baltzan, Phillips & Lynch 2010, p.26-29). combined with identifying which of Michael Porter’s three generic strategies (Baltzan, Phillips & Lynch 2010, p.30-31). Business process improvement (Baltzan, Phillips & Lynch 2010, p.71-72). 2.1 Making business decisions I – Porter’s Five Forces & Generic Strategy A detailed Porter’s Five Forces analysis was performed for the Broadway Café, using workshops, industry reports and other data gathering activities. All areas identified in Figure 3 are to be continuously monitored and modified in order to...
Please join StudyMode to read the full document