Introduction To Marketing
ACKNOWLEDGEMENT
The Accomplishment Of This Project Has Been An Enriching And A Learning Experience. I Therefore Thank All Those Who Have Made It Possible For Me To Complete This Project.
I Am Extremely Thankful To The Principal Rev. Fr. Vincent Arokiads, Vice Principal Dr. Mrs. Bharathi Madam, Dr. Mrs. S. Brinda Madam, Dean Academics And Mrs. C. Savithri Madam, Head, Department Of Commerce For Initiating This Project Work. It Has Been Rewarding And Experience And I Shall Always Be Thanks Full For It.
I Convey My Sincere Gratitude To My Project Guild Miss. Anantha Lakshmi Assistant Professor, Department Of Commerce For Her Continues Assistance, Constructive Suggestion And Encouragement Right Conception Of The Idea Till The Completion Of The Project.
TABLE OF CONTENTS
S .No
Index
P.G No’s
1.
CHAPTER I INTRODUCTION
1. Introduction Of Marketing
2. Definition Of Marketing
3. Scope Of Marketing
4. Definition Of Marketing Mix
5. Meaning Of Marketing Mix
6. Objectives Of Marketing Mix
7. Important Of Marketing Mix
8. Four P’s Of Marketing Mix
2.
CHAPTER II REVIEW OF LITERATURE
3.
CHAPTER III COMPANY OF PROFILE
1. HISTORY OF APPLE INC
2. VISION AND MISSION
3. FOUNDER OF APPLE CO
4. EVOLUTION OF APPLE INC
5. PRODUCT OF APPLE COMPUTER
6. COMPETITORS OF APPLE
4. CHAPTER IV RESULT
5.
CHAPTER V CONCLUSION
6.
CHAPTER VI RECOMMENDATIONS
7.
CHAPTER VII
BIBILOGRAPHY
INTRODUCTION OF MARKETING
Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.
Marketing techniques include choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and advertising a product 's value to the customer.
Marketing satisfies these needs and wants through exchange processes and building long-term relationships.
Marketing blends art and applied science (such as behavioural sciences)
The Accomplishment Of This Project Has Been An Enriching And A Learning Experience. I Therefore Thank All Those Who Have Made It Possible For Me To Complete This Project.
I Am Extremely Thankful To The Principal Rev. Fr. Vincent Arokiads, Vice Principal Dr. Mrs. Bharathi Madam, Dr. Mrs. S. Brinda Madam, Dean Academics And Mrs. C. Savithri Madam, Head, Department Of Commerce For Initiating This Project Work. It Has Been Rewarding And Experience And I Shall Always Be Thanks Full For It.
I Convey My Sincere Gratitude To My Project Guild Miss. Anantha Lakshmi Assistant Professor, Department Of Commerce For Her Continues Assistance, Constructive Suggestion And Encouragement Right Conception Of The Idea Till The Completion Of The Project.
TABLE OF CONTENTS
S .No
Index
P.G No’s
1.
CHAPTER I INTRODUCTION
1. Introduction Of Marketing
2. Definition Of Marketing
3. Scope Of Marketing
4. Definition Of Marketing Mix
5. Meaning Of Marketing Mix
6. Objectives Of Marketing Mix
7. Important Of Marketing Mix
8. Four P’s Of Marketing Mix
2.
CHAPTER II REVIEW OF LITERATURE
3.
CHAPTER III COMPANY OF PROFILE
1. HISTORY OF APPLE INC
2. VISION AND MISSION
3. FOUNDER OF APPLE CO
4. EVOLUTION OF APPLE INC
5. PRODUCT OF APPLE COMPUTER
6. COMPETITORS OF APPLE
4. CHAPTER IV RESULT
5.
CHAPTER V CONCLUSION
6.
CHAPTER VI RECOMMENDATIONS
7.
CHAPTER VII
BIBILOGRAPHY
INTRODUCTION OF MARKETING
Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.
Marketing techniques include choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and advertising a product 's value to the customer.
Marketing satisfies these needs and wants through exchange processes and building long-term relationships.
Marketing blends art and applied science (such as behavioural sciences)
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