Dissertation Report is an integral part of the curriculum of award of DEGREE OF MBA IN MARKETING AND SALES
The main objective of dissertation is to given clear understanding of the existing business problem and their complexities and to implement theoretical knowledge practically. I got opportunity to make a Dissertation report on “Innovations in promotional strategies adopted by various companies in Out Of Home advertising.” As, I know the success of a business in today’s cut throat world of marketing depend upon its marketing policy. Marketing mix is the crux of marketing policy of any business and the dissertation revolves around this concept.
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I hereby state that the Dissertation report entitled “A Study on “Innovations in promotional strategies adopted by various companies in Out Of Home advertising” submitted by me in partial fulfillment of the requirement for the award of DEGREE OF MBA IN MARKETING AND SALES is my original work and that it has not previously formed the basis for the award of any other Degree ,Diploma, Fellowship or other similar titles.
This dissertation has been an eye-opener for me as it opened new vista of information to me. Words shall never be sufficient to describe my experience while doing this dissertation. It is the product of countless hours. My thanks go out to all those who helped, whether through their comments, feedback or suggestions.
I’m deeply indebted to my revered faculty valuable guidance, constant supervision and above all her continuous encouragement & support during the tenure of my project. I’m also very thankful to Professor Garima Malik for providing me with all facilities.
I would also like to thank all those people who have helped me in the successful completion of my project by giving their precious time in filling my questionnaire without which it would not have been possible to complete my project.
Lastly, no words could adequately convey my thanks to my family members and friends who indirectly co-operated with me.
The title of the project is “Innovations in Promotional strategies Adopted by various companies in Out of home Advertising.”
This project seeks to study the way outdoor advertising has changed over the couple of years and what is the take of consumers regarding the innovations that are taking place everyday. So the aim of the research is to find out the current trends in outdoor media with upcoming out of home media as well.
The research adopts a quantitative methodology by conducting surveys with common man who watch these ads in his /her daily life. The main focus of the research was conducted on outdoor was the innovations that are happening in this form of media which is comparatively higher than the other strategic forms of media like print and television. The motive behind the survey was to get knowledge about what consumers perceive of outdoor advertising. The idea was to find out whether or not the out of home advertising in an innovative way, is affecting the consumers. Also the study aims at
This even helped to know what is required to be done in out of home advertising to make it more effective and organized in addition to innovations that are being created very effectively by the advertisers these days.
Apart from quantitative research, observation method was also used for this research. It was done by taking a note of the innovation that have been made as of now. And how different media are being used these days to...