Interview: Management and Cross Cultural Relations

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As the business world becomes increasingly global, the need for understanding cross cultural relations becomes more and more essential. The case study was conducted by M-J.Browaeys, R.L. Price, and C.R.Seifert about cross cultural relations between French, German and British managers in an international company – Galderma in the context of European intergration. This will provide us an overview and result of investigation of specific issues related to how three cultures mentioned dealt with each other’s cultural differences when working together. Galderma is a pharmaceutical company specializing in the research, development and marketing of dermatological products and was formed in 1981 as a joint venture between Nestlé and L'Oréal. The company, headed by President & CEO Humberto C. Antunes, has 31 affiliates in over 70 countries with a worldwide network of distributors and employs nearly 2300 people in thirty three fully owned subsidiaries worldwide with European susidiaries in France, Germany and the UK. The interview would be taken place at Paris head quarters, at the R&D labs and at the German subdiary by the researchers. In total, there are thirteen managers interviewd including CEO, members of board of directors in Paris, all managers in Nice and the director and product portfolio manager in German. Most of them had graduated from science or management studies at universities and the rest had studied abroad. They also had working experience in foreign countries before working at Galderma and could use English. In the process of interview, all interviewees might use their native tongue to answer all kinds of questions about their perceptions of two others cultures within specific working enviroment and their own cultures. After interview, the Frech, German and British gave a lot of oposite comments about each other. From these individual reflections, researchers categorized interviewees into 4 catogories based on the scores.
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