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Communication Diversity

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Communication Diversity
In today’s environment, clear and precise information is needed to conduct business in another country. The importance of minimizing culture shock and optimizing successful communication is equally as important. In comparison to traditional guidelines, intercultural guidelines to interact international carries a significant value as well. This can be a determining factor that can result in companies receiving business contracts. To ensure employees are trained adequately a business should prepare employees with information that is imperative to intercultural interactions. The primary goal of this paper is to explain briefly the importance of universal systems, cultural values, language and thought, social etiquette, business customs, negotiation strategies and culture shock and create questions for each category that reflect what perspective business people need to consider to prepare themselves for that aspect of cultural experience. In the end a reader should possess the skills necessary to communicate appropriately and develop effective relationships.
Universal Systems
Universal Systems plays an important role in all cultures because of economics, politics, world economics, educational, marriage and family, social hierarchies, and interaction. Becoming familiar with each category assist others with how a country conducts business as well as the strategies one uses for effective communication. Knowledge of how a culture operates within its country is a way to gain insight into how the country conducts business and provides an individual with a sense of security. The universal systems in all cultures vary and each culture may use a different approach when conducting business. To fully understand how a culture conducts business and to enhance effective communication it is important to research the culture’s cultural system. For example, the Netherlands has an open economy dependent on foreign trade and Japan’s economy is a capitalistic/free-market one based on



References: Chaney, L.H. & Martin, J. S. (2007). Intercultural business communication (4th Ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

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