Internship in Public Relations Department of an Advertising Agency
EXECUTIVE SUMMARY
This report is prepared as a partial fulfillment of the Masters in Business Administration (MBA) program of Pokhara University. Advertising agencies has taken a huge leap since last few decades in the history of Nepal and today it is able to collaborate lwith the international giants like India. This change has occurred due to increase in creative as well as execution level of the advertising sector of the nation. With the objective of enhancing my knowledge and learning from the real work scenario, I joined Prisma Advertising as a working internee.
This report includes about the work of Public Relation (PR) Department of Prisma Advertising. This report has been prepared to make understand the duties and responsibilities of PR executive and how it makes difference in the media.
Chapter 1 of this report basically consists the introduction and objectives of the internship and the agency and its background, different types of services offered by Prisma Advertising.
Likewise, Chapter 2 consists of the Projects undertaken in the agency, roles of the internee in the organization and importance of Public Relation Department.
Chapter 3 of the report consists functions of Public Relation Department, activities performed, department analysis, problems in Public Relation Department and Solution alternatives.
Section I Introduction
1.1 Background
Internship is one of the essential parts required for the completion of MBA program. It is to provide first hand exposure to the students about the real work scenarios in business organizations. It allows students to imply their theoretical knowledge in the real workplace by enhancing their ability and confidence level in the dynamic business world.
Besides, one of the objectives of this program is to enhance student’s interpersonal, communication, report writing skills as well as presentation skills and to understand different viewpoint of the staff and the customer of the organization.
1.2
This report is prepared as a partial fulfillment of the Masters in Business Administration (MBA) program of Pokhara University. Advertising agencies has taken a huge leap since last few decades in the history of Nepal and today it is able to collaborate lwith the international giants like India. This change has occurred due to increase in creative as well as execution level of the advertising sector of the nation. With the objective of enhancing my knowledge and learning from the real work scenario, I joined Prisma Advertising as a working internee.
This report includes about the work of Public Relation (PR) Department of Prisma Advertising. This report has been prepared to make understand the duties and responsibilities of PR executive and how it makes difference in the media.
Chapter 1 of this report basically consists the introduction and objectives of the internship and the agency and its background, different types of services offered by Prisma Advertising.
Likewise, Chapter 2 consists of the Projects undertaken in the agency, roles of the internee in the organization and importance of Public Relation Department.
Chapter 3 of the report consists functions of Public Relation Department, activities performed, department analysis, problems in Public Relation Department and Solution alternatives.
Section I Introduction
1.1 Background
Internship is one of the essential parts required for the completion of MBA program. It is to provide first hand exposure to the students about the real work scenarios in business organizations. It allows students to imply their theoretical knowledge in the real workplace by enhancing their ability and confidence level in the dynamic business world.
Besides, one of the objectives of this program is to enhance student’s interpersonal, communication, report writing skills as well as presentation skills and to understand different viewpoint of the staff and the customer of the organization.
1.2