Comm 305
Communication 305 - Public Relations
Winter 2006
CRN# 15434 – TTH 8:15-10:25 a.m. – AE 105
Professor: Donna Simmons, Ph.D.
Tele: 661-654-6232
E-Mail: dsimmons2@csub.edu
Office: BDC 224
Office Hours: T&TH 10:30-1:00 p.m. or by appointment
Course Website: www.csub.edu/~dsimmons2
Description The goal of this course is to provide you with an understanding of the nature of the profession and practice of public relations. This course covers (1) the development and history of the public relations profession, (2) major theories that inform public relations, (3) the role and position of public relations in the organization, (4) how and where public relations is practiced in contemporary society, (5) the four-step process of public relations, (6) the skills and requirements for success in the profession, and (7) ethical implications and legal issues for public relations practitioners.
Prerequisite The prerequisite for this course is Comm 206. If you have not taken Comm 206, you will be dropped from the course.
Text Title: Public Relations: The Profession and the Practice Authors: Lattimore, D.; Baskin, O.; Heiman, S.; Toth, E.; and VanLeuven, J. ISBN: 0072935316 Year: 2004 Publisher: McGraw Hill NOTE: CD-ROM not required
Objectives After completing the readings and assignments for this course and participating in class discussions, students will be able to
- identify prominent historical figures and events in public relations, - define public relations and describe where and how it is practiced, - identify the basic skills and abilities required of public relations professionals, - apply an ethical standard to the practice of public relations, - list and give a basic definition of the four steps in the process of public relations, - apply a basic theory of public relations to a public relations environment, - write public
Winter 2006
CRN# 15434 – TTH 8:15-10:25 a.m. – AE 105
Professor: Donna Simmons, Ph.D.
Tele: 661-654-6232
E-Mail: dsimmons2@csub.edu
Office: BDC 224
Office Hours: T&TH 10:30-1:00 p.m. or by appointment
Course Website: www.csub.edu/~dsimmons2
Description The goal of this course is to provide you with an understanding of the nature of the profession and practice of public relations. This course covers (1) the development and history of the public relations profession, (2) major theories that inform public relations, (3) the role and position of public relations in the organization, (4) how and where public relations is practiced in contemporary society, (5) the four-step process of public relations, (6) the skills and requirements for success in the profession, and (7) ethical implications and legal issues for public relations practitioners.
Prerequisite The prerequisite for this course is Comm 206. If you have not taken Comm 206, you will be dropped from the course.
Text Title: Public Relations: The Profession and the Practice Authors: Lattimore, D.; Baskin, O.; Heiman, S.; Toth, E.; and VanLeuven, J. ISBN: 0072935316 Year: 2004 Publisher: McGraw Hill NOTE: CD-ROM not required
Objectives After completing the readings and assignments for this course and participating in class discussions, students will be able to
- identify prominent historical figures and events in public relations, - define public relations and describe where and how it is practiced, - identify the basic skills and abilities required of public relations professionals, - apply an ethical standard to the practice of public relations, - list and give a basic definition of the four steps in the process of public relations, - apply a basic theory of public relations to a public relations environment, - write public