decision making under influence

Level 6 – U22043
Public Relations Unit Handbook
Teaching Block 1

Advertising and Public Relations (PR)

Delivered by:

Alison Pople, Sarah Turnbull, Julia Gosling, Kate Poole,
Helen Thompson-Whiteside
September 2014

Introduction

Welcome to the unit and we hope that you enjoy learning about public relations. This unit will be delivered by Alison Pople, Sarah Turnbull, Julia Gosling, Kate Poole, and Helen Thompson-Whiteside. This document sets out the aims and objectives of the study programme, as well as providing information about the content of the lectures and seminars. Information is also provided about the assessment, and the learning and reading materials which you can use.

Contact details :

Alison Pople: Burnaby Terrace: 0.03: 023 9284 4150: [e-mail]

Sarah Turnbull: Burnaby Terrace: 0.05: 023 9284 4701: [e-mail]

Julia Gosling: [e-mail]

Kate Poole: [e-mail]

Helen Thompson-Whiteside: Burnaby Terrace: 1.20: 023 9284 4231 [e-mail]

The Aims of the Unit

Introduce public relations concepts;

Develop an understanding of the public relations planning process;

Develop an awareness and understanding of the different public relations specialisms;

Review public relations practice in different market sectors.

Learning Outcomes

At the end of this unit students should be able to:

1. Discuss the role of public relations;

2. Discuss the different public relations specialisms;

2. Demonstrate how public relations tools can be applied in different market sectors;

3. Present and write a public relations plan.

Students are expected to have some fundamental knowledge about the individual tools of the marketing communications mix. Students who have not previously studied a