Definitions of Public Relation.
1) Public relation is a leadership and management function that helps achieve organizational objectives, define philosophy, and facilitate organizational change. Public Relations practitioners communicate with all relevant internal and external publics to develop positive relationships and to create consistency between organizational goals and societal expectations. Public Relations practitioners develop, execute, and evaluate organizational programs that promote the exchange of influence and understanding among an organization’s constituent parts and publics.( Public Relations: The Profession and the Practice Third Edition© 2009 by Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth).
2) Public relations are a management function that establishes and maintains two-way, mutual relationships and communications between an organization and its publics and stakeholders (i.e. those who have a stake, such as employees, shareholders, etc.) that often determine their success or failure. PR management includes on-going research, analysis, planning and evaluation to understand, develop and nurture strategic relationships. Areas of Public relation specialization include Investor Relations, Lobbying, Public Affairs (Government & Community), Publicity & Media/Blogger Relations, Employee Relations, International Relations and Crisis Management. Often, PR and Publicity are used synonymously, which leads to a misunderstanding of the field of PR. Beth Harte – The Harte of Marketing.
3) Using traditional and digital media (free of charge) to educate and inform public masses about relevant issues and stories that are worthy of sharing and that have an impact on people. Public relations require a creative, compelling, and concise approach, with a deep sense of the art of story-telling through our emotions and humanity. We have the power to move and influence people through the news and media. Susan Young – Get in Front...
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