Internal Corporate Com-Munication
Internal Corporate Communication: How satisfied are you?
“The problem with communication is the illusion that it has been accomplished.”
- George Bernard Shaw
Internal Corporate Communication: How satisfied are you?
“The problem with communication is the illusion that it has been accomplished.”
- George Bernard Shaw
Abstract
Corporate Communication takes place at varied responsibility levels, both inside and outside an organization. The effectiveness of internal communication in any organization depends on various factors. This paper focuses mainly on three aspects of internal communication in Indian IT industry viz. Supervisor competency, communication with co-workers and communication of corporate information to lower management employees in the age group of 22-27 years and how it effects their satisfaction level. The survey instrument used was a questionnaire inspired by the communication satisfaction questionnaire (Downs & Hazen, 1997). The questionnaire was administered to 80 employees of different IT companies. 55 responses were used to carry out the analysis using statistical analysis tool in MS excel. Assuming the hypothesis that there exists a relationship between overall communication satisfaction level of the respondents and their supervisor’s communication competency irrespective of their preference to the latter, a Chi- square test was done and it was found that the hypothesis was proved. However, the strength of this correlation was not established. From the results we inferred that satisfaction level of the respondents was effected by the three factors stated initially. The data and results, however, do not consider any other influence on overall satisfaction level of the respondents.
Keywords: Corporate, Communication, Supervisor competency, Chi Square, Satisfaction, Employee
Introduction:
One of the most subtle organizational variable is communication which is a key factor in
“The problem with communication is the illusion that it has been accomplished.”
- George Bernard Shaw
Internal Corporate Communication: How satisfied are you?
“The problem with communication is the illusion that it has been accomplished.”
- George Bernard Shaw
Abstract
Corporate Communication takes place at varied responsibility levels, both inside and outside an organization. The effectiveness of internal communication in any organization depends on various factors. This paper focuses mainly on three aspects of internal communication in Indian IT industry viz. Supervisor competency, communication with co-workers and communication of corporate information to lower management employees in the age group of 22-27 years and how it effects their satisfaction level. The survey instrument used was a questionnaire inspired by the communication satisfaction questionnaire (Downs & Hazen, 1997). The questionnaire was administered to 80 employees of different IT companies. 55 responses were used to carry out the analysis using statistical analysis tool in MS excel. Assuming the hypothesis that there exists a relationship between overall communication satisfaction level of the respondents and their supervisor’s communication competency irrespective of their preference to the latter, a Chi- square test was done and it was found that the hypothesis was proved. However, the strength of this correlation was not established. From the results we inferred that satisfaction level of the respondents was effected by the three factors stated initially. The data and results, however, do not consider any other influence on overall satisfaction level of the respondents.
Keywords: Corporate, Communication, Supervisor competency, Chi Square, Satisfaction, Employee
Introduction:
One of the most subtle organizational variable is communication which is a key factor in
References: Candace White, A. V. (n.d.). INTERNAL COMMUNICATION, INFORMATION SATISFACTION AND SENSE OF COMMUNITY: THE EFFECT OF PERSONAL INFLUENCE. Downs, C., & Hazen, M. (1997). A factor analytic study of communication satisfaction. The journal of business communication, 874-882. Iyer, S., & Israel, D. (n.d.). Structural Equation Modeling for testing the impact of organisation communication satisfaction on employee engagement. South Asian Journal of Management, 52-81. Madlock, P. E. (2001). THE LINK BETWEEN LEADERSHIP STYLE, COMMUNICATOR COMPETENCE, AND EMPLOYEE SATISFACTION. JOURNAL OF BUSINESS COMMUNICATION. MUCHINSKY, P. M. (1977). Organizational Communication: Relationships to Organizational Climate and Job Satisfaction. Academy of Management Journal . Pearce, C. G. (2004, July 5). EFFECTS OF ORGANIZATIONAL COMMUNICATION SATISFACTION ON JOB PERFOMANCE AND FIRM GROWTH IN SMALL BUSINESS. Retrieved from http://www.sbaer.uca.edu/research/1998/SBIDA/98sbi178.txt: http://www.sbaer.uca.edu Signitzer, B., & Prexl, A. (2008). Corporate sustainability communications:Aspects of theory and professionalization. Journal of public relations research, 1-20. Spreitzer, G., & Porath, C. (2012). Creating sustainable performance. Harvard Business Review, 93-99. -------------------------------------------- [ 1 ]. Chi Sq distribution table is provided in Appendix -1