Internal Corporate Com-Munication

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Internal Corporate Communication: How satisfied are you?

“The problem with communication is the illusion that it has been accomplished.” - George Bernard Shaw

Internal Corporate Communication: How satisfied are you?

“The problem with communication is the illusion that it has been accomplished.” - George Bernard Shaw

Abstract
Corporate Communication takes place at varied responsibility levels, both inside and outside an organization. The effectiveness of internal communication in any organization depends on various factors. This paper focuses mainly on three aspects of internal communication in Indian IT industry viz. Supervisor competency, communication with co-workers and communication of corporate information to lower management employees in the age group of 22-27 years and how it effects their satisfaction level. The survey instrument used was a questionnaire inspired by the communication satisfaction questionnaire (Downs & Hazen, 1997). The questionnaire was administered to 80 employees of different IT companies. 55 responses were used to carry out the analysis using statistical analysis tool in MS excel. Assuming the hypothesis that there exists a relationship between overall communication satisfaction level of the respondents and their supervisor’s communication competency irrespective of their preference to the latter, a Chi- square test was done and it was found that the hypothesis was proved. However, the strength of this correlation was not established. From the results we inferred that satisfaction level of the respondents was effected by the three factors stated initially. The data and results, however, do not consider any other influence on overall satisfaction level of the respondents.

Keywords: Corporate, Communication, Supervisor competency, Chi Square, Satisfaction, Employee

Introduction:
One of the most subtle organizational variable is communication which is a key factor in attaining high level of organization effectiveness. It is very difficult to measure the health of organizational communication. Communication is a set of activities involved in managing all internal and external interactions aimed at creating favorable point-of-views among stakeholders. Communication is playing a vital role in an organization which enhance the effectiveness of organization and reduce the attrition rate of the organization. Communication is playing a vital role in an organization which enhance the effectiveness of organization and reduce the attrition rate of the organization. Recently many studies have examined variables related organization communication and employees satisfaction: examples of such studies are internal communication, information satisfaction and sense of community: the effect of personal influence (Candace White), the link between leadership style, communicator competence and employee satisfaction (Madlock, 2001), effects of organizational communication satisfaction on job performance and firm growth in small business (Pearce, 2004), Organizational Communication: Relationships to Organizational Climate and Job Satisfaction (MUCHINSKY, 1977). Communication is playing a vital role in an organization which enhance the effectiveness of organization and reduce the attrition rate of the organization (Watson Wyatt, 2008). There are various aspects of corporate communication which can affect the satisfaction level of an employee, however present research paper focuses on the three factors corporate information, communication competency of a supervisor and horizontal communication - communication of an employee with co-workers and tries to explore relationship between these three factors and overall satisfaction of an employee.

Literature Review:
The goal of this literature review is to present a foundation of what has been studied to date about measuring the value of employee communication and job satisfaction. There has been extensive...
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