Analyzing Organizational Communication

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Analyzing Organizational Communication
Communication is extremely important within an organization. "To understand work and organizations in today's changing global environment, we must look both at what's going on inside the organization and at the larger culture in which an organization operates" (Cheney, Christensen, Zorn, Ganesh 2011, p1). Communication enables an organization to begin a dialogue to create awareness, understanding, and appreciation for the firm's strategic goals, ideally resulting in the satisfaction of the interests of both the firm and its environment (Schultz, Hatch, Larsen, Van Riel 2002) . This paper will analyze the communication effectiveness of Chickasaw Nation Industries, Inc. (CNI). CNI is a professional services and light manufacturing company, supporting a wide range of programs for businesses and government. CNI was incorporated on August 5, 1996 and created for the purpose of promoting economic development and long-term financial viability of the Chickasaw nation. CNI functions as a holding company with over a dozen Limited Liability Companies (LLC's) that operate as subsidiaries under primary and secondarily related North American Industry Classification System (NAICS) codes and have diverse business areas including aviation and aerospace technologies, information technology, medical support, construction, business and administrative support services. CNI and its subsidiaries are experienced federal contractors with more than a decade of recorded excellence in contract and subcontract management. CNI's ultimate responsibility is to the Chickasaw Nation and its citizens. Their goal is to continually maximize the return on invested capital through a steady growth in profits and prudent asset management. CNI has achieved this goal by employing sound management principles in all aspects of their business. In order to discuss the communication effectiveness within an organization it is important to define communication first. Communication is the means by which dialects are manifested in the relationship, and it is also the means to manage them (Cheney et al. 2011, p150). The main type of relationship observed by the researcher to be in use at CNI is the superior-subordinate relationship. This type of communication consists of upward and downward communication flows. The researcher defines this type of communication as a strength. A majority of the employees at CNI have a military background and this has manifested in the adoption of an almost military communication structure. According to the theories of Daniel Katz and Robert Kahn there are five categories of downward communication messages: job instructions, job rationales, information on procedures and practices, feedback on performance of subordinates and indoctrination messages, which are intended to convey the organization's cultural values and assumptions and build employee identification (Katz, Kahn 1978). The researcher will discuss how some of these messages pertain to the communication structure of the CNI organization. The communication at CNI begins with job instructions, there are standard operating procedures (SOP) for almost every job listed at CNI. The organization is structured in such a way that if a travel request needs to be filled out all the employee need to do is access the organizations utility drive and access the folder named Travel. The procedure to access the utility drive is given to each employee upon hiring and is titled "CNI indoctrination tools". There are procedures for almost everything that would need to be done in the course of a normal work day. The organization is very structured and technology oriented, the use of synchronous communication is a everyday common occurrence. Some examples that CNI uses as daily synchronous communication are webinar's (short for web-based seminar), this allows conferencing to be shared with remote locations. The...
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