TETRA THREAT ANALYSIS FOR INTEL
Intel, the world leader in silicon innovation, develops technologies, products, and initiatives to continually advance how people work and live. Founded in 1968 by Robert Noyce, Gordon Moore and later joined by Andy Grove, the company is a Silicon-Valley start-up that builds semiconductor memory chips. Intel introduced the world's first microprocessor in 1971.
Tetra Threat Analysis
Sustainability is the most important segment that most companies need to pay attention to in order to stay in the race in face of tough threats like industry level performance effects and within industry performance differentials. The tetra threat framework is used for diagnosing the sustainability of the lead players within the industry performance. The 4 primary threats are
1. Threat of Imitation
2. Threat of Substitution
3. Threat of Holdup
4. Threat of Slack
The added value aspect faces threats from imitation and substitution whereas the appropriated value has threat from hold up and slack.
Following are the responses of Intel with respect to the tetra threat framework:- Threat of Imitation: clones
Imitation in simple terms is copy, creating clones or duplicates. Intel had many competitors some of whom had the knowledge and capacity to produce similar semiconductor chips. AMD, Texas Instruments, Cyrix were major competitors including Motorola.
To counter the threat from imitation Intel responded as:
Private Information: Patents – At an earlier stage, Intel vigorously protected its intellectual property through patents and litigations. But later it did not follow this since microprocessors became obsolete from time to time
Relationship- Maintained strong relationship with its complementary partners like Microsoft, IBM and hence provide best services. This prevented customers and end users from switching over easily. With customers like IBM, Compaq and many more, the “Intel...