Integration of the “Rakhat” Jcs Production on the Cis Market

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  • Topic: Confectionery, Commonwealth of Independent States, Kazakhstan
  • Pages : 18 (4949 words )
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  • Published : November 5, 2012
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Kazakhstan Institute of Management, Economics and Strategic Research Bang College of Business (BCB)

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Research Project

Integration of the “Rakhat” JCS Production on the CIS Market

Group #08:
20101462 Duisekenova Zhuldyz
20102289 Kaliyev Bekzhan
20100065 Rustembekov Kainar
20100453 Samarkhanova Aigerim

Introduction to Operations Management OPM 3131
Instructor: Yevgeniya D. Kim, MBA

November 20, 2011

Table of Contents

I. Research Proposal ……………………………………………………....…………3

A. Reasons Objectives ……………………………….............................………….3

B. Research Methods ……………………………………………..………..………3

C. Research limitations ……………………………………..……………...…..…..3

II. Literature Review ……………………………………………………...…………..4

A. Rakhat ………….…………………………………………………………..……4

B. Kazakhstani Market ……………………………………………………………..5

C. CIS Market …………………………..……………………………………….…6

D. SWOT Analysis ……………………………………………………………….. 8

III. Analysis ………………………………………………………..………..….……..10

A. Turkmenistan …………………………………………..……………………....10

B. Tajikistan ………………………………………..………………………..……11

C. Kyrgyzstan……………………………………………………………………. 12

IV. Discussion & Conclusion …………………………………...……………………..14

References ……………………………………………………………………………….....17

I. Research proposal
Integration of the “Rakhat” JCS Production on the CIS Market “Rakhat” JSC is one of the biggest producers of the confectionery products in Kazakhstan. It has been set up in 1942 and successfully works for almost 70 years. Currently there are two manufactories of the company – in Almaty and Shymkent – which produce more than 250 names of different confectionaries. The products offered by “Rakhat” are quite successful on the Kazakhstani market; consumers value the high quality of the confectionaries. However, regardless of the popularity of “Rakhat” in our country, the recognition of its production abroad is under the question mark.

Research Objectives. The main research question: “Is it possible to integrate the confectionary products of the “Rakhat” on CIS markets?” In order to answer the main research question it is necessary to reach the following research objectives: – to analyze the working process of “Rakhat” JSC;

– to study the CIS market for confectionary goods;
– to consider the opinions of local and foreign consumers about the products of the “Rakhat”.

Research Methods. The information will be collected through the questionnaire and interview. Questionnaire will be distributed among the citizens and the guests of Almaty. The interview will be taken from the representatives of the “Rakhat”. The additional information would be collected from the secondary sources.

Research Limitations. There are some limitations of the research. There is a problem with collecting the information about the preferences of the foreign customers because it is only possible to conduct the survey among the international students in KIMEP. The conduction of the interview is under the question mark because it still should be arranged.

II. Literature Review

In order to investigate whether it is possible or not for “Rakhat” to enter the CIS market, it is important to study the strengths and weaknesses of the company and the markets of confectionaries in CIS countries. Also it is necessary to evaluate internal strengths and weakness of company and measure external opportunities and threats.

I. “Rakhat”

Mission of Rakhat Company: “Our destination is to afford the gladness to people with our delicious products. Our activity is directed on the maximum satisfaction the great number of people that are in need of high-quality confectioneries, cherishing the ancient traditions of the past, and being the most up-to-date. We know how to produce excellent...
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