Assessment of the Internal (Micro/Operating) Environment
What is the organization’s current strategic vision?
* Southwest Airlines has a mission, vision, and Triple Bottom Line Commitment to performance, people, and the planet. * The mission of Southwest airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. * The strategic vision includes a low-price and no-frills strategy, with a low-cost advantage over domestic rivals. Its signature low fares made air travel affordable to a wide segment of the US population. * Southwest Airlines has a vision to the stakeholders for a sustainable future where there will be a balance in the business model between employees and the community, the environment, and the financial viability. * Our vision for our employees is to provide a stable work environment with equal opportunities for learning and personal growth. * Our goal is to be the hometown airline of every community we serve, and because those communities sustain and nurture us with their support and loyalty, it is vital that we, as individuals and in groups, embrace each community with the Southwest Spirit of involvement, service, and caring to make those communities better places to live and work. * We strive to be a good environment steward across our planet in all of our hometowns, and one component of our stewardship is efficiency, which translates to eliminating waste and conserving resources. * The vision of Southwest Airlines is appropriate given the external environment because keeping employees happy is a key component of providing good service to keep customers happy. If employees are satisfied, the airline will have fewer issues with labor unions. Conserving aviation fuel is beneficial for sustainability since it is a high-priced, limited resource. Does the organization have appropriate written strategic goals? * CEO Gary Kelly...
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