Innovative Methods of Environmentally Friendly Business

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Innovative methods of environmentally friendly business
CONTENTS

INTRODUCTION…….…………………………………………………… 3| INNOVATIVE METHODS OF ENVIRONMENTALLY FRIENDLY BUSINESS, OR NATURAL CAPITALISM.| 1 The definition and essence of the term Natural capitalism.....................6| 2 The difference between classic capitalism and natural capitalism...........9| 3 Main directions of formation and development of natural capitalism......15| CONCLUSION……………………………………..………………………18| REFERENCES…………………….………..….……………...................19| APPENDICIES…………………………….……………………………….20| GLOSSARY…………………………………………………………….......21|

INTRODUCTION
Over the last one hundred years the humankind was taking more than it was giving back to the Planet Earth. There is now a vast movement, including scientists, ecologists, economists and, most importantly, CEOs of multinational companies, that is inclined to change the face of the industrial business. For many years now there has been vast criticism in things that seem parts of the everyday routine, just for example: gas-fuelled cars, or water of drinking quality used for plumbing purposes. There are signs that even toxic waste, as a by-product of industry, can be eliminated. And despite it is usually thought to be of additional expenses to the actual business, this work will provide examples that are pro-investment, profitable and make calculable sense. The economy lately shifts from an emphasis on human productivity to a radical increase in resource productivity. We are drown to the conclusion that the resources are thinning, but we don't have to just produce even more using the same standards: instead, there is a way to produce the same amount, but producing less waste and using much less resources in process.

Eco-efficiency, an increasingly popular concept used by business to describe incremental involvements in materials use and environmental impact, is only one small part of a richer and more complex web of ideas and solutions. Without a fundamental rethinking of the structure and the reward system of commerce, narrowly focused eco-efficiency could be a disaster for the environment by overwhelming resource savings with even larger growth to the production of the wrong processes, from the wrong materials, in the wrong place, at the wrong scale, and delivered using the wrong business models. With so many wrongs outweighing one right, more efficient production by itself could become not the servant but the enemy of a durable economy. It takes more than that: not just eco-efficiency alone, but also three additional principles , all interdependent and mutually reinforcing. Only that combination of all four principles can yield the full benefits and the logical consistency of the natural capitalism.

Conventional wisdom is mistaken in seeing priorities in economic, environmental, and social policy as competing. The best solutions are based not on tradeoffs or "balance" between these objectives but on design integration achieving all of them together - at every level, from technical devices to production systems to companies to economic sectors to entire cities and societies.

The work will portray natural capitalism as an integrated, harmonious system. It will show how today’s industrialists and economists can re-shape the business processes to work in harmony with the environment, and show how many of them already are doing it, and improve profitability in the process. The work is made to show the common ground between economics, environment and society with crystal clarity and eloquence, showing working combination of transportation, energy use, building design and waste reduction and disposal.

The paper will cover setting out of the principles and underlying theory of natural capitalism. Here, the four main strategies are spelled out and elaborated. Also, the example of Hyper cars and neighbourhoods will demonstrate immediately how the four principles of natural capitalism are...
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