Innovation is also very important to Goodwill Industries. “Innovation is the introduction of new goods and services” (Bateman and Snell, 2011, p. 9). While Goodwill Industries is distributing goods that are used, the services that are being offered are innovated. Goodwill has been improving the lives of many people by selling used goods at discounted rates and offering “job skills training and placement” (Social Media in Action: Goodwill Industries, 2011). Now Goodwill is networking to improve through sites such as Facebook, Twitter, and YouTube in order to listen to what the public has to say and to allow the public to know more about the organization. Goodwill has also come up with “innovations in community health in San Antonio, Texas” (Good Health at Goodwill, 2011). In this innovative plan, “Goodwill offers services through a mobile health care clinic or at a healthcare clinic located in a Goodwill retail store” (Good Health at Goodwill, 2011). All of these services would not be possible without the four functions of management. Through careful planning, organizing, leading, and controlling Goodwill is able to take a new idea, act on it, and follow through. Each of these steps are not only helping Goodwill Industries and the employees, it is also helping individuals, the public and the surrounding communities.
Bateman, T.S. & Snell, S. A. (2011). Management: Leading & collaborating in a competitive world. (9th ed.). New York, NY: McGraw-Hill Irwin
Good Health! at Goodwill. (2011). Retrieved from http://Bateman, T.S. & Snell, S. A. (2011). Management: Leading & collaborating in a competitive world. (9th ed.). New York, NY: McGraw-Hill Irwin
Social Media in Action: Goodwill Industries. (2011). Retrieved from http://www.networksolutions.com/blog/2011/01/social-media-in-action-goodwill- industries/
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